DENVER--(BUSINESS WIRE)--The Thread Summit organizers announced today the speaker lineup for the inaugural event being held at The Pinnacle Club in Denver. Designed to provide an exclusive forum for Colorado chief marketing officers, chief communication officers and senior marketing and communication team members, this event will allow participants to exchange ideas, share relevant experiences and create a professional network to fuel business performance among an intimate setting of senior level professionals.
The two-day conference consists of several keynote and panel discussions involving high-level speakers from the national stage and the local arena. The current list of keynote participants includes: Aaron Kennedy, founder of Noodles & Company and chief marketing officer of the state of Colorado; Shawn Amos, founder and chief executive officer of Freshwire; Jason Lankow, chief executive officer and co-founder of Column Five and author; Ben Edwards, vice president global communications and digital marketing for IBM, Dave Senay, chief executive officer of FleishmanHillard; Helen Clark, head of corporate marketing for Chevron and Katherine Yip, chairman and founder of KYG International.
“The Thread Summit is intended and designed to serve as a call to action for marketers and communicators in the Rocky Mountain Region,” said Anne McCarthy, founder of The Thread Summit. “With this impressive lineup of speakers, we are determined to initiate a conversation that ultimately positions Colorado as a center of excellence in this digital age.”
Other industry professionals leading and participating in panel discussions include: Ken Lund, executive director of the Office of Economic Development; Ramonna Robinson, president of GroundFloor Media; Eric Brown, director of communications for Governor Hickenlooper; Stephanie Donner, Governor Hickenlooper’s senior deputy legal counsel; Jennifer Nealson, chief marketing officer for Denver Center for Performing Arts; Perry Evans, founder and chief executive officer of Perch; Marcus Jimenez, founder and chief executive officer of StickyDocs; and Arthur Page Society members Luella Chavez D’Angelo of Western Union, Maril MacDonald of Gagen MacDonald, and Bill Meyers of Da Vita.
Topics to be explored during the program include:
- Branding: The Inside Story Behind the Rebranding of Colorado
- Content: Content Is King – Whether It’s Paid, Earned, Shared or Owned – There Is an Insatiable Demand for Content
- Engagement: Outside In and Inside Out – IBM Engages Its Global Workforce with Digital Brand Management Tools
- Brand and Reputation/Measurement: Experiences Versus Expectations – Bridging the Gap Between Brand and Reputation
- Culture/Globalization: From Asia to America – Understanding the International Language of Business and Engaging Global Consumers of Big, Popular Brands
- Storytelling/Application: Simplifying the Complexity – a Picture Is Worth a Thousand Words
Sponsors of The Thread Summit event include FleishmanHillard, Westmeath Global Communications, GroundFloor Media, the Colorado Office of Economic Development & International Trade (OEDIT), BMA Colorado, Colorado Innovation Network (COIN), J&S Audio Visual, the Grand Hyatt Denver, CH2M HILL, Gagen-MacDonald, Denver Center for Performing Arts, Sugarwish, Studio Candela and StickyDocs.