SEATTLE--(BUSINESS WIRE)--Rivet & Sway, the first online eyewear boutique to cater exclusively to women, today unveiled the Chelsea Hall Collection featuring designs to inspire women to view eyewear as the ultimate fashion accessory. In addition to releasing five new optical styles, the Chelsea Hall Collection includes a sunglass line, a first since Rivet & Sway launched in 2012.
“Chelsea Hall is inspired by the androgynous fashions of the 70s and by fearless women like Gloria Steinem who broke every rule of style,” said Sarah Bryar, CEO of Rivet & Sway. “This new collection is a testament to every woman who may have struggled to find her voice, but acted powerfully once she found it. Each Chelsea Hall frame exudes a rawness and boldness that reflects a strong woman pursuing her vision.”
The collection introduces 10 new frames women can experiment with: five optical styles and, for the first time on Rivet & Sway, five sunglass styles. Frames in the Chelsea Hall collection feature a warm palette of browns and blacks, with pops of clear, red and teal, on strong yet feminine shapes.
The unveiling of the Chelsea Hall Collection comes on the heels of other recent announcements from Rivet & Sway, including a new customer-friendly pricing structure and a redesigned home-try-on package that allows women to choose five frames to test at home. Each of these announcements aligns with the company’s core mission to inspire women to view eyewear as the ultimate fashion accessory.
The entire Rivet & Sway collection can be found online at www.rivetandsway.com, or in Rivet & Sway’s showroom in Pioneer Square or at Caruh Salon in North Seattle.
About Rivet & Sway
Rivet & Sway is an eyewear brand exclusively for women. With its curated line of high quality and uniquely designed prescription glasses and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online as easy and fun as buying shoes and handbags. Shoppers can expect useful advice to find the perfect pair (or two or three) alongside free FedEx 2-Day shipping, free personal style advice and a 60-day satisfaction guarantee.