SAN ANTONIO--(BUSINESS WIRE)--SmartMark Communications announced today that CEO Juliet Shavit is featured on the cover of the latest issue of Electric Energy T&D Magazine. In this special issue which will be distributed at DistribuTECH 2014, Shavit talks openly about the importance of creating a standardized framework for Smart Grid customer education.
Earlier this month SmartEnergy IP™ launched the first-ever Smart Grid Customer Education ModelTM. It provides a common framework for utilities to educate customers on the benefits of Smart Grid, and encourages close collaboration and communication between IT, metering, and marketing departments within utilities.
“With the absence of a framework in the industry, many utilities and stakeholders are approaching Smart Grid customer education in many different ways,” said Shavit. “But by rolling out a universal framework for Smart Grid customer education we can, as an industry, ensure smoother future Smart Grid deployments and define success around consumer engagement.”
Shavit added, “We hope that by providing this industry framework, utilities will now have a recipe for rolling out Smart Grid customer education that is measurable and easy to discuss both internally and externally to stakeholders.”
SmartEnergy IP is the leading provider of Smart Grid customer education strategies to the utilities industry, providing strategy to utilities, regulators and industry stakeholders globally. For more information about the Smart Grid Customer Education ModelTM and SmartEnergy IP, please visit www.smartenergy-ip.com.
To read the rest of Juliet Shavit’s interview with Electric Energy T&D Magazine, click here.
About SmartMark Communications
For more a decade, SmartMark Communications has provided companies, magazines and industry associations with strategic communications solutions. SmartMark provides public relations, integrated marketing and New Media solutions that help clients maximize marketing communications dollars and programs to improve visibility and drive business development. For more information, visit www.smartmarkglobal.com.
About SmartEnergy IP
Smart Energy IP is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives – from smart meters to dynamic pricing programs – there are ways to ensure that customers are best prepared to make smart energy choices and positively support these roll outs. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit: www.smartenergy-ip.com.