NORTHBROOK, Ill.--(BUSINESS WIRE)--Blue Chip Marketing Worldwide, an independent, full-service global marketing agency, announced today that Beverly Grant will join as chief retail officer. Reporting directly to Blue Chip chairman and CEO, Stanton Kawer, Grant brings 28 years of global CPG and retailer experience and industry-recognized leadership skills to the agency.
“Beverly’s extensive knowledge of the CPG industry and experience building strategic partnerships is unmatched,” says Kawer. “In the changing shopper marketing landscape, she is just the catalyst we need to continue delivering transformational growth and best-in-class marketing solutions to our clients.”
“Having worked with Blue Chip for many years while at P&G, I was always impressed by their ability to consistently deliver high quality solutions and innovative marketing campaigns to our retail customers,” says Grant. “I look forward to helping Blue Chip continue its rise toward becoming the nation’s premier shopper marketing agency.”
Prior to joining Blue Chip, Grant served as chief client strategy officer and president of retail at IRI, where she remains a senior strategic advisor to the firm. Additionally, she spent 26 years at Procter & Gamble, where she held numerous positions, her most recent roles being vice president of customer business development and CBD director global beauty. Grant is also involved in a number of industry trade associations, including the Grocery Manufacturers Association and the Food Marketing Institute and currently serves as a board member for both the Cincinnati YWCA and the National Underground Railroad Freedom Center.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) an independent, full-service global marketing agency that delivers results by uniting brands to sales for clients in the retail, healthcare and branding sectors. Named to the Crain’s Chicago Business’ Fast Fifty for the last three years, Promo 100 for the past two years and recognized as one of the top 20 best shopper marketing agencies by Hub Magazine in 2013, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Gorton’s, Ricola, Weight Watchers, Blue Bunny, Fisher, Amgen Pharmaceuticals, Orexigen Therapeutics and Alva-Amco through the creation and execution of innovative, multi-platform marketing campaigns. Blue Chip Marketing Worldwide is based in Northbrook, IL.