DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/45k4kw/2013_us) has announced the addition of the "2013 US Automotive Technicians' Choice: Replacements Parts" report to their offering.
While the United States shows signs of recovery from having undergone economic uncertainty, it is critical that manufacturers and suppliers strengthen strategies with insights gathered from the competitive market of automotive replacement parts.
This study highlights the strengths of prominent brands, the shifting trends in customer and technician demand and loyalty, and the focus on automotive technicians' preferences for batteries, tires, motor oils, and brake pads. These markets are significant for any supplier, and this research is a continued effort that gathers information to pinpoint why end users choose top replacement parts and suppliers.
Overall, the objective of this research study is to identify trends within the automotive tools market for the following products:
- Motor oil
- Brake pads
Specifically, the goal of this research is to:
- Measure factors driving selection of the products
- Identify which of the products has the greatest growth opportunities
- Determine brand use and preference trends within each of the categories
- Understand how each product brand is perceived and how those perceptions may be driving selection
- Evaluate purchase channel opportunities for each of the products
The survey was administered using a computer-assisted telephone interview methodology during May 2013.
Respondents represented automotive repair shops of various types across the United States. Shop types included new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops.
Key Topics Covered
- Research Objectives and Methodology
- Executive Summary
- Motor Oils
- Brake Pads
- The Frost & Sullivan Story
For more information visit http://www.researchandmarkets.com/research/45k4kw/2013_us
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