WASHINGTON--(BUSINESS WIRE)--NAB Show organizers announced today a new strategic partnership with the Brazilian Society of Television Engineering (SET) to collaborate on the "SET EXPO," SET's annual conference and trade show, held in Brazil. SET EXPO, sponsored by SET for over 20 years, is the largest and most significant convention for broadcast and digital media professionals in Latin America, attracting more than 10,000 attendees. The 2014 SET EXPO will be held August 24-27 in São Paulo.
NAB Show will develop several educational sessions, host an exhibit booth and provide logistical support to the 2014 SET EXPO. NAB President and CEO Gordon Smith provided the keynote address at the 2013 SET EXPO. The Commercial Sector of the U.S. Consulate in São Paulo has worked closely with both organizations as part of its efforts to encourage U.S. – Brazilian business.
"We are pleased to expand our relationship with SET and to collaborate on SET EXPO, an event we see as NAB Show's counterpart in Latin America," said NAB Executive Vice President, Conventions and Business Operations, Chris Brown. "Both organizations are committed to promoting innovation and education in the broadcast and media industries throughout the Americas."
"We are proud to sign this agreement with NAB, taking to the next level our partnership of 24 years, during which time SET's breakfast sessions at NAB Show expanded consistently and became a traditional meeting point for Brazilian delegates," said SET President Olimpio J. Franco.
"SET and NAB agree to this joint effort to contribute content and programming and to market the exhibition areas at our respective annual conferences. This partnership will solidify the SET show's dominance as the largest conference and exhibition for the industry in Latin America," said SET Marketing Director Claudio Younis.
This partnership is part of the "NAB Show Collaborative," an initiative focused on leading the global media and entertainment industry through partnerships with international organizations and events, offering best-in-class education, open dialogue and showcased technologies to inspire growth and innovation to all segments of the industry, from content creation to consumption.
About NAB Show
NAB Show, held April 5-10, 2014 in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 93,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
About SET Expo
SET EXPO, held August 24-27, 2014 in São Paulo, is the most important electronic media show in Latin America covering creation, management and delivery of digital content. With more than 10,000 attendees from: Brazil, Latin America and Africa. More than 300 exhibitors bring to Brazil the latest innovations for broadcasters and digital media producers. A new area in the 2014 edition will host connected world players from creation to consumption, across multiple platforms. Complete details are available at www.setexpo.com.br.
The Brazilian Society of Television Engineering is a non-profit technical society, formed by technology and operations professionals, which aims to develop technical knowledge in the complete chain of electronic media, from production to delivery. SET is the major discussion forum of standards and trends for broadcast and digital media in Brazil. www.set.org.br.