Refresh Resolutions without Feeling Deprived; Go on a 10-Day ‘TRY-IT’

New Lean Cuisine® promotion features 70 delicious varieties packed with 13 grams of real protein and starter kit with personal meal planner, coupons, chance to win $10,000

SOLON, Ohio--()--For those with New Year’s resolutions to eat better, it may be tempting to give up on goals after only a few weeks. Consumers can now refresh their resolutions, ditch the diet and dig into the foods they love with the new LEAN CUISINE® 10-Day TRY-IT.

The promotion inspires consumers to try one of 70 deliciously satisfying, protein-packed LEAN CUISINE® dishes, such as Sesame Chicken with noodles and crisp veggies, for 10 days to see how great they feel.

“We know adults want a simple way to get back on track with healthy habits after a hectic holiday season, but they are done with depriving themselves,” said LEAN CUISINE® Brand Director Daniel Jhung. “With our 10-Day TRY-IT, they can choose from a wide variety of delicious LEAN CUISINE® recipes, all packed with 13 grams of real protein from chicken, beef, pork or vegetables.”

Getting started is simple — consumers can visit 10daytryit.com for a free 10-day starter kit that includes a personalized meal plan. Meal recommendations are created with individual taste preferences in mind, from a love of seafood to a fondness for vegetable-based recipes.

The starter kit also features an online coupon to enjoy a free (up to $3.59) meal courtesy of LEAN CUISINE® (with the purchase of 9). Plus, those who complete their 10-Day TRY-IT and enter special codes online from 10 LEAN CUISINE® boxed varieties will get a coupon in the mail for a free, luscious Skinny Cow® frozen snack as a sensible, sweet reward (up to $5.49).

For some lighthearted motivation to start the LEAN CUISINE® 10-day TRY-IT, consumers can visit the brand's YouTube channel to view videos of kids candidly sharing what they think a diet is and what they say grown-ups eat.

The LEAN CUISINE® brand also is inspiring consumers to try another new activity in 2014, whether that’s learning to ski or exploring a new fitness class. Six lucky adventurers will each win $10,000 in the Ultimate TRY-IT sweepstakes. Every consumer who signs up online for the 10-Day TRY-IT between now and Feb. 28 will automatically be entered into the sweepstakes, which includes options for bonus entries.

For more information on the LEAN CUISINE® 10-Day TRY-IT promotion and the Ultimate TRY-IT sweepstakes including official rules, visit 10daytryit.com. Sweepstakes open to legal U.S. residents 18 years of age and older in the 50 U.S. and D.C. Sweepstakes ends Feb. 28, 2014. Void where prohibited.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 16 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious entrees from the LEAN CUISINE® brand to baking traditions with the NESTLÉ® TOLL HOUSE® brand, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit NestleUSA.com or Facebook.com/NestleUSA.

Contacts

GolinHarris
Brenda Herrera, 312-729-4292
bherrera@golinharris.com
or
Craig Boxx, 312-729-4157
cboxx@golinharris.com

Sesame Chicken, one of 70 delicious varieties packed with 13 grams of protein, is part of the new LEAN CUISINE® brand 10-Day TRY-IT designed to help consumers stay satisfied and feel great. (Photo: Business Wire)

Sesame Chicken, one of 70 delicious varieties packed with 13 grams of protein, is part of the new LEAN CUISINE® brand 10-Day TRY-IT designed to help consumers stay satisfied and feel great. (Photo: Business Wire)

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Release Summary

LEAN CUISINE® 10-Day TRY-IT

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Contacts

GolinHarris
Brenda Herrera, 312-729-4292
bherrera@golinharris.com
or
Craig Boxx, 312-729-4157
cboxx@golinharris.com