LR Health & Beauty Systems Launches the Third Celebrity Fragrance Range of Bruce Willis in about 30 Countries

„Bruce Willis Personal Edition“ – Absolutely private

AHLEN, Germany--()--LR Health & Beauty Systems, the international operating cosmetics manufacturer, is already launching Bruce Willis' third celebrity fragrance onto the market. With "Bruce Willis Personal Edition", LR and the Hollywood star want to build on the success of the last two fragrance ranges of the international superstar.

Bruce Willis is one of the most popular and successful actors in the world: masculine, elegant and authentic. The action hero, whose contract with LR was extended in 2012, has already developed his third perfume with LR Health & Beauty Systems. After the men's fragrance "Bruce Willis" (2010) and the woman's fragrance "Lovingly" (2012), both of which were nominated for the German "Duftstars" award, the "Bruce Willis Personal Edition" once again reflects the star's private side. An exclusive fragrance of citrus fruit and black pepper was developed in conjunction with the fragrance house “Givaudan”, which is one of the largest producer of flavours and fragrances. Aromatic elements, refined with a tobacco nuance, are combined to form the heart of the perfume. A sensual whiff of leather and precious oud, which is extracted from the resin of agarwood, forms the exclusive base note.

A powerful, high quality material mix is generated with the precious glass bottle and its wooden lid. The warm colours and clear lines are designed for men with character and good taste who have a sense of understatement. The new Bruce Willis men's perfume "Bruce Willis Personal Edition” is available for 34.95 euros exclusively from LR sales partners at www.lrworld.com. It can be complemented perfectly with the After Shave Cream Gel (19.95 euro) as well as with the scented hair and body shampoo (16.95 euros).

Further information at: www.lrworld.com/healthandbeauty

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About LR Health & Beauty Systems GmbH

LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and beauty products, is represented in 30 countries and with more than 1,000 employees and around 300,000 registered sales partners and customers, LR is one of the leading global players in the industry. Its pillars of success include German quality products, a unique car plan, a professional training and service program for sales partners, a fair and transparent marketing plan as well as the cooperation with celebrities like Bruce Willis, Emma Heming-Willis, Heidi Klum, Karolina Kurkova, Marcus Schenkenberg and Ralf Moeller. CEO and Spokesperson of LR is Dr. Jens M. Abend. LR is also a member of the following associations: Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing association], Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und Körperpflegemittel e.V. (BDIH), [Association of German industrial and trading firms for pharmaceuticals, health care products, food supplements and personal hygiene products], Bundesverband Direktvertrieb Deutschland e.V. (BDD) [German Association of Direct Sales] and the European Direct Selling Association (SELDIA).

Contacts

LR Health & Beauty Systems
Michael Hoffmann
Director Corporate Communication
Tel. +49 (0) 2382 7060-106
Fax +49 (0) 2382 7060-179
E-Mail: m.hoffmann@lrworld.com

LR Health & Beauty Systems, the international operating cosmetics manufacturer, is already launching Bruce Willis' third celebrity fragrance onto the market. With "Bruce Willis Personal Edition", LR and the Hollywood star want to build on the success of the last two fragrance ranges of the international superstar. (Graphic: Business Wire)

LR Health & Beauty Systems, the international operating cosmetics manufacturer, is already launching Bruce Willis' third celebrity fragrance onto the market. With "Bruce Willis Personal Edition", LR and the Hollywood star want to build on the success of the last two fragrance ranges of the international superstar. (Graphic: Business Wire)

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Release Summary

LR Health & Beauty Systems is already launching Bruce Willis' third celebrity fragrance onto the market. With "Bruce Willis Personal Edition", LR and the Hollywood star want to build on the success.

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Contacts

LR Health & Beauty Systems
Michael Hoffmann
Director Corporate Communication
Tel. +49 (0) 2382 7060-106
Fax +49 (0) 2382 7060-179
E-Mail: m.hoffmann@lrworld.com