LONDON--(BUSINESS WIRE)--OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the appointment of industry veteran Cameran Harman to the role of Managing Director, Europe, Middle East and Africa (EMEA). Harman brings nearly 20 years of experience in the online advertising industry and will lead the Company’s EMEA operations, with a focus on strategic partnerships, marketing, sales and general operations throughout the region, and will be responsible for accelerating the adoption of OpenX’s ad serving, ad exchange and yield optimization platform. The appointment is effective immediately and Harman joins OpenX’s EMEA headquarters in London.
Unique in the digital advertising industry, OpenX allows publishers to unify and manage all of their demand channels - direct, indirect and Real-Time Bidding (RTB) - within a single platform. Specifically, the OpenX platform integrates ad serving with an ad exchange that incorporates Supply Side Platform technology. Thousands of publishers and advertisers around the world use OpenX technology to automate the selling and buying of digital advertising inventory and the Company handles trillions of ad transactions annually. In September 2013, the Company continued its EMEA expansion by moving into the DACH region, appointing a regional director, and opening a new office in Munich.
Prior to joining OpenX, Harman was the UK Managing Director for AD2ONE, Ltd. (AD2ONE), the UK’s leading advertising sales representation business, where he ran a team of 45 and helped many of the region’s leading publishers maximize the value of their advertising offering through site specific, premium integrated deals. Under Harman’s leadership, AD2ONE transformed in terms of scale and reputation, outperforming the market and winning major publisher accounts including Dixons Retail plc, British Telecom and Sony PlayStation, as well as securing the ad operations contract for the official website of the London 2012 Olympic Games. Harman also played a leading role in the elevation of eBay Advertising to become one of the most influential media owners in the UK through its partnership with AD2ONE.
Harman also held various roles with Advertising.com (acquired by AOL Time Warner, Inc.) before AD2ONE, rising to Director, Product & Property Sales. During this time Harman led the coordination of different business units to offer advertising opportunities across online display, audience targeting, online video, mobile, affiliate marketing, search engine marketing, and contextual targeting. Harman has also held roles with IPC Media and 24/7 Media Europe Ltd.
“We’re very pleased to welcome Cameran to the OpenX team,” said John Gentry, president, OpenX. “Cameran’s extensive experience in the online advertising industry, when combined with his strong relationships with many of the region’s leading publishers, makes him the perfect choice to capitalize on the momentum we’ve already achieved in EMEA and to lead OpenX in this important region.”
“I’m excited to join OpenX and help grow the company in the EMEA region,” said Cameran Harman, managing director, EMEA, OpenX. “OpenX offers a sophisticated solution to unify all of a publisher’s demand channels and unlock their full economic potential, an approach that is unparalleled by other companies in the advertising technology space. As the needs of digital publishers and advertisers change, and the industry continues to accelerate towards the adoption of programmatic trading, I look forward to further expanding OpenX’s reach across the region.”
OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving and an ad exchange which includes Supply Side Platform technology.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.
For more information, please visit www.openx.com
OpenX is a trademark of OpenX Limited.