Popcorn, Indiana Gets Back on the Road to Show Americans ‘What Fun Tastes Like’

“FUN Across America” 2014 Tour Visits 10 Cities to Inspire Better-for-You Winter Snacking

ENGLEWOOD, N.J.--()--Popcorn, Indiana®, innovator of all-natural popcorn, is taking to the streets once again to change the way Americans snack and show them ‘What Fun Tastes Like,’ one kernel at a time. The “FUN Across America” 2014 consumer sampling tour is making its way to select cities across the U.S. to fuel a fit and fun lifestyle, providing popcorn fans with tasty, better-for-you snacks, giveaways and tips from past-season’s “The Biggest Loser” contestants; FIT is a Biggest Loser approved snack. Each fan favorite is ready to share ways they keep their fitness and eating regimens ‘fun’ to ensure they continue on their weight loss and healthy lifestyle journey.

Beginning on January 18, 2014 in Miami, Popcorn, Indiana’s distinctive “FUN Across America” Mobile Tour will visit high-traffic events across the country, such as Wodapalooza III Fitness Festival in Miami, the Rock n’ Roll Marathon Series Finish Line Festival in New Orleans, the Hot Chocolate 15/5k in Atlanta and the Rock n’ Roll Health & Fitness Expo in San Francisco. The tour will finish in San Francisco on April 6, 2014.

“As we prepare to make our way to major cities this winter, we again aim to share with consumers that it is possible to create a kick-butt delicious snack with a healthier nutritional profile,” said Hitesh Hajarnavis, president and CEO of Popcorn, Indiana. “We’re proud to welcome back our Biggest Loser Ambassadors to the FUN Tour, as their personal commitment and passion reminds others, they too, can achieve their goals,” added Hajarnavis.

Participating former “The Biggest Loser” contestants include fan favorites, such as season 8 winner Danny Cahill in Dallas, season 10 winner Patrick House in New Orleans and season 9 sweetheart and new mom, Stephanie Anderson in San Diego. Biggest Loser Ambassadors will host a meet-and-greet with fans and discuss tips that helped them get (and stay) fit, focusing on the ‘fun’ factors that got them where they are today.

Each tour stop will give consumers a chance to sample Popcorn, Indiana’s FIT popcorn, a better-for-you, ready-to-eat popcorn available in five crunchy and delicious flavors. A one-cup serving is just 40 calories or less with just 2 g of fat; the perfect option for those who want to snack smarter but don’t want to sacrifice fun or flavor. A full schedule is available at PopcornIndiana.com. Tour updates, photographs and posts from “The Biggest Loser” contestants will also be available on Twitter, following #FUNTour2014.

The agreement between Popcorn, Indiana and “The Biggest Loser” was licensed by NBCUniversal Television Consumer Products and Shine America. The Biggest Loser” airs Tuesdays on NBC (8 pm ET). The show is a production of Shine America and 25/7 Productions.

About Popcorn, Indiana

Popcorn, Indiana, innovator of all-natural popcorn and whole grain snacks, is changing the way today’s consumers snack – one delicious kernel at a time. The brand is dedicated to making the best-tasting snacks on the planet, handcrafted for sharing and creating delicious memories with friends and family. The largest independent popcorn snack company in the U.S. and maker of America’s #1 Kettlecorn, the brand offers several product lines including Popcorn, Indiana ready-to-eat popcorn; chip’ins® air-popped popcorn chips; FIT®, a new line of ready-to-eat popcorn focused on better-for-you snacking; and a portfolio of decadent Drizzlecorn and Caramel Popcorn flavors. All Popcorn, Indiana products are certified gluten-free by the GFCO, made from non-GMO corn and contain whole grains. Popcorn, Indiana snacks are available at national, regional and local retailers across the US and Canada. For more information, visit www.popcornindiana.com.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBC Entertainment and Catalog portfolio, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and www.nbcuniversalstore.com. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Shine America

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser and The Face, as well as adaptations of Shine Group formats such as MasterChef, MasterChef Junior, Minute to Win It and the upcoming series Slide Show, as well as scripted series including The Bridge and upcoming Gracepoint. Shine America incorporates several divisions including unscripted format label Ardaban and Shine Latino, which develops and distributes original Spanish-language content to the U.S. marketplace. The company also has a joint-venture with award-winning producer Nigel Lythgoe (Nigel Lythgoe Productions). The global Shine 360˚ division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.

Contacts

Media:
Samantha Lutz, Formula
(212) 219-0321 / lutz@formulapr.com

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Contacts

Media:
Samantha Lutz, Formula
(212) 219-0321 / lutz@formulapr.com