DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/g7d4gz/newspapers_market) has announced the addition of the "Newspapers Market Report 2014" report to their offering.
This Market Report examines the UK newspaper industry, including the regional and national press. During the past 5 years, the newspaper market in the UK has continued to contract, with the authors estimating revenue generated by advertising activities and copy sales to have fallen by 12.2% overall between 2009 and 2013. A flat-lining economy, along with contractions in print advertising expenditure and the continued decline of print media consumption, have all served to drive the value of the newspaper market downwards in recent years.
Although both the national and regional sectors of the industry observed declines in both advertising and circulation revenue during the 5-year period, in general, regional titles have fared much worse than national brands, with this sector declining by 20.2% between 2009 and 2013. Much of this has been driven by a significant fall in advertising revenue, which dropped by 23.4% over the 5-year period.
In comparison, the national newspapers sector reported a decline of 7.2% during the same period, with advertising revenue falling at a much slower rate of 2.4% between 2009 and 2013. The slower rate of decline observed across the national press has primarily been down to the larger-scale investment that national publishers have channelled into developing alternative sales mediums, such as digital publishing activities and overseas expansion.
While some regional publishers have begun to invest in expanding their own digital newspaper portfolios, the rate of progress within this area has been much slower. Other pressures, such as severe cost-cutting measures and redundancies, as well as a lack of public policy across regional publishing have also served to reduce both the quality of local journalism in some areas and have resulted in advertisers migrating to alternative platforms.
For much of the newspaper industry nowadays digitisation and the expansion of brands across digital platforms has been a must, with mobile media consumption in particular continuing to increase following the proliferation of mobile devices, such as smartphones and tablet computers. According to Ofcom, over half (51%) of the UK population now owns a smartphone, along with 24% who own a tablet computer. This growing mobile audience has driven newspaper publishers to expand their digital portfolios, with the aim of generating revenue via digital advertising activities and by growing digital subscriptions.
As such, an increasing number of national news brands have introduced online paywalls, with The Sun and The Telegraph representing the latest national titles to begin charging users for online content. Although it is still uncertain whether such paywalls will eventually pay off, there have been some success stories, with the Financial Times seeing digital subscribers outnumber print sales for the first time during 2012, following the introduction of its metered paywall model back in 2007.
Unfortunately it is unlikely that revenue generated by newspaper publishers via digital channels will outweigh the losses reported across print sales any time soon. However, the authors forecast that the rate of decline being experienced by the newspaper industry will begin to slow somewhat over the next 5 years, with total market value expected to fall by 1.7% between 2014 and 2018.
A stabilising economy, as well as continued expansion by newspaper publishers both regional and national across digital platforms, improved advertising budgets and the diversification of activities within media organisations are all factors that should help to slow down the sharp losses being made across traditional newspaper print sales and print advertising.
- Archant Ltd
- Daily Mail and General Trust PLC
- DC Thomson and Co Ltd
- Guardian Media Group PLC
- Independent Print Ltd
- Independents News and Media PLC
- Johnston Press PLC
- Local World Ltd
- News Corp UK and Ireland Ltd
- Newsquest Media Group Ltd
- Northern and Shell PLC
- Pearson PLC
- Telegraph Media Group Ltd
- The Midland News Association Ltd
- Tindle Newspapers Ltd
- Trinity Mirror PLC
For more information visit http://www.researchandmarkets.com/research/g7d4gz/newspapers_market
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