BERLIN--(BUSINESS WIRE)--The Berlin School of Creative Leadership and Clear Channel Media and Entertainment announced today Sam Bergen, SVP and Creative Director of Deutsch Inc., as the winner of the Berlin School’s “Clear Channel Scholarship for Leadership in Audio Innovation” program. Bergen will receive a full-tuition scholarship (worth 53,000 Euro) to attend the Berlin School's prestigious Global Executive MBA in Creative Leadership Program starting March 2014.
The Berlin School and Clear Channel’s recently formed Creative Advisory Council (CAC), featuring advertising thought leaders who focus on the development of innovative approaches to the audio and out-of-home media landscape, reviewed over 40 entrants from more than 20 countries around the world, based on their professional and academic profile, as well as their response to a special essay question about innovative audio strategies.
“We are pleased to welcome Sam Bergen into our Executive MBA program,” said Michael Conrad, Founding President, Berlin School of Creative Leadership. “Focused on leading radio and audio commerce to the forefront of media thinking, the Berlin School Clear Channel scholarship drew an amazing amount of high-quality applications from around the world. We were extremely impressed by the caliber of applications as well as the many compliments applicants had of our young school. We thank Clear Channel for this exciting and collaborative opportunity.”
“Driving education and awareness on the value audio advertising offers is a key initiative for us,” said Bob Pittman, Chairman and CEO for Clear Channel. “We are proud to work with the Berlin School and our new Creative Council to award this scholarship to the audio industry's next creative innovator. Sam Bergen distinguished himself among a very elite group of applicants and I am confident that with his continued development at the Berlin School, Sam will be a trailblazer on the media landscape for both audio and out-of-home.”
The global scholarship competition kicked off Clear Channel’s overarching creative advertising initiative designed to drive excitement among the creative community on the possibilities audio and out-of-home platforms offer and to develop leadership talent in the field. In conjunction, Berlin School President Michael Conrad will welcome Bob Pittman to the Miami Ad School New York on Thursday, January 30 at 6:30 p.m. for an exclusive lecture on Pittman’s vision of creative leadership.
Sheridan Johns, director of the Berlin School, said the scholarship from Clear Channel adds a new dimension to the mix of students in the global EMBA program. “With the rise of social media in recent years, people tend to forget the bedrock and ubiquity of radio on the media and advertising landscape,” said Johns. “The scholarship aims to provide Clear Channel as well as the entire industry with exciting, fresh ideas on how creative leadership applies to the vibrant field of audio communication, including innovative developments in radio.”
The part-time internationally accredited Berlin School EMBA program starts twice per year (March and September) in Berlin and is designed for senior executives in the creative industry who have a track record for creative excellence. The Executive MBA comprises of five separate two-week modules taking place in the USA, Asia and Berlin over 12-24 months. The ideal candidates should be accomplished senior executives in the creative industries with a strong professional background and track record of creative excellence. A bachelor’s degree is a required.
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel's digital radio platform, is the No. 1 all-in-one digital audio service with over 300 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history. The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company.