Survey: More Than Half of US Adults Sometimes Spend More Time with Their Computer Than with Family or Close Friends

Time Spent Waiting for Slow Computers Is a Top Source of Frustration for Time-Strapped Parents

BOISE, Idaho--()--As busy parents manage the daily pressures of family life, a new study reveals that on some days, 64% of US parents of kids under 18 spend more time with their computers than with family or close friends.

The nationwide study, conducted online by Harris Interactive on behalf of Crucial.com, seeks to answer the age-old parenting question -- Where can I find more time in the day? The study reveals that one answer might be to fix a slow computer as U.S. adults who feel they lose any time lose an average of 16 minutes per day while waiting for slow computers to “catch up” with them (e.g., waiting for programs to load, boot up/shut down).

“There are so many little things we do each day that we never think of as wasting time. It may not seem significant at first, but when added up over the course of a week, month or year, it’s astonishing how much time is spent waiting for technology that is supposed to make our lives easier,” said Kathy Kaehler, author, celebrity trainer, lifestyle expert, and mom. “Fortunately, there are steps we can take to find extra time in our everyday lives, and the computer that we all love to hate is a great place to start.”

As 16 minutes per day equates to two hours each week and four days per year lost to the whims of a slow computer, it's no surprise that 76% of U.S. parents have more patience for their children than they do their computers.

The survey also revealed that an underperforming computer can add to the everyday stress of parenting, as 69% of parents said waiting for a system they know should be faster is one of their top sources of daily frustration.

“I think most would agree that the rewards of parenting are well worth the frustration, stress and anxiety that comes with the role,” said Roddy McLean, marketing director at Crucial.com. “However, when it comes to misbehaving computers, a memory upgrade is usually the best solution for adjusting the attitude of a computer that has become defiant.”

Visit http://pr.co/p/001gds for the “Are Computers Hogging Your Family Time” infographic, as well as more time management tips from lifestyle expert, Kathy Kaehler.

Founded on the concept of making upgrades easy for the everyday computer user, Crucial.com has been serving customers for over 15 years, while providing the knowledge and tools needed to select and purchase the right computer memory upgrade. Just go to Crucial.com and run the Crucial® System Scanner tool to find the right memory upgrade options that will improve system performance and extend the life of an existing computer.

Visit www.crucial.com for more information, follow Crucial on Twitter at @CrucialMemory, “LIKE” Crucial at www.facebook.com/CrucialMemory, and subscribe to helpful videos at www.youtube.com/crucialmemory.

Survey Methodology

This survey was conducted online within the United States between October 14-16, 2013 among 2,025 adults aged 18 and older, among whom 434 are parents of kids under 18, by Harris Interactive via its QuickQuery omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. For complete survey methodology, please contact Will Ostedt at wostedt@ppmgcorp.com.

About Crucial.com

Crucial.com is a leading online retailer specializing in computer memory (RAM) and solid state drives (SSDs), and is operated by a subsidiary of Micron Technology, Inc., one of the world's leading manufacturers of computer memory products. Crucial.com offers more than 250,000 compatible products for nearly every computer system: home and business, old and new, PC and Mac® computers. Utilizing a suite of easy-to-use, free online tools, including the Crucial® System Scanner and the Crucial Memory Advisor™ tool, Crucial.com makes it easy to find a compatible upgrade to improve computer performance and restore system reliability. For more information, visit www.crucial.com.

About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2014 Micron Technology, Inc. All rights reserved. Information is subject to change without notice. Crucial, the Crucial logo, and Memory Advisor are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

Contacts

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
310-556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com

Survey reveals that 76% of U.S. parents have more patience for their children than they do their computers. (Graphic: Business Wire)

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Release Summary

A new study reveals that on some days, 64% of US parents of kids under 18 spend more time with their computers than with family or close friends

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Contacts

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
310-556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com