J.G. Wentworth Introduces Next Generation of “877-Cash-Now” Campaign

Leading direct response marketer J.G. Wentworth launches new integrated campaign representing brand investment, fresh direction on iconic television commercials

RADNOR, Pa.--()--J.G. Wentworth, the industry leader in purchasing structured settlement payments and annuity payments, today announced the launch of a new integrated marketing campaign. The new campaign continues the evolution of the company’s familiar “877-Cash-Now” campaign by featuring the song in three new musical genres.

Titled "Kash Kahuna," "Guten Tag," and "Windows," the new television spots feature settings in Hawaii, Germany, and New York to showcase the popular J.G. Wentworth jingle. The campaign also includes a refresh of the 877cashnow.com website and the creation of numerous digital, mobile and social media extensions. The television commercials were produced by ad agency Karlin+Pimsler, and the website was developed by The Archer Group in collaboration with the J.G. Wentworth marketing team.

“This new campaign expands on the years of brand investment that have made J.G. Wentworth a household name and the industry leader,” said David Miller, Chairman and Chief Executive Officer of JGWPT Holdings, Inc.

J.G. Wentworth purchases illiquid assets, such as structured settlement payment streams and annuity payment streams, for one lump sum payment to customers. Customers utilize the proceeds to meet life's changing needs, the most common of which include debt repayment, home purchase, education, auto expenses, and medical expenses. The new campaign highlights the fact that the selling of the payments is not a loan, and therefore does not increase a customer's debt load. It also highlights that the average rate is significantly lower than the interest rate of a credit card cash advance.

“J.G. Wentworth has provided valuable solutions to thousands of customers over the years,” said Sean O'Reilly, Senior Vice President and Chief Marketing Officer, JGWPT Holdings, Inc. “The marketing campaign provides continued education about the opportunities for customers to sell all or a portion of their structured settlement or annuity payments to meet their changing financial needs."

This campaign represents a continued investment in the brand and another milestone in the growth of J.G. Wentworth. In November 2013, J.G. Wentworth’s parent company, JGWPT Holdings, Inc., celebrated its initial public offering under the symbol JGW. As a tribute to the iconic television commercials, J. G. Wentworth’s singing Vikings were present on the bell ringing podium at the New York Stock Exchange to perform the “877 Cash Now” jingle.

For more information about JG Wentworth and the new campaign visit www.877cashnow.com

About JG Wentworth

J.G. Wentworth is the most recognized name in the structured settlement payment purchasing industry. Its brand recognition, operational efficiency and commitment to customer service is a key part of the brand’s success. The company provides liquidity to holders of future payment streams through the purchase of structured settlement payments and annuity payments.

About JGWPT Holdings, Inc. (NYSE:JGW)

JGWPT Holdings, Inc. managed entities focus on key sectors, including structured settlement payment purchasing, annuity payment purchasing, lottery payment purchasing, and pre-settlement funding. Its two market leading and highly recognizable brands, J.G. Wentworth and Peachtree Financial Solutions, have purchased over $9.4 billion of future structured settlement payment streams from their customers since 1995.

This press release shall not constitute an offer to sell, or the solicitation of an offer to buy securities, nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful, prior to registration or qualification under the securities laws of any such state or jurisdiction.

Contacts

Makovsky
Mike Goodwin, 212-508-9639
mgoodwin@makovsky.com

J.G. Wentworth, the industry leader in purchasing structured settlement payments and annuity payments, launches new integrated marketing campaign. The new campaign continues the evolution of the company's familiar "877-Cash-Now" campaign by featuring the song in three new musical genres. (Photo: Business Wire)

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Contacts

Makovsky
Mike Goodwin, 212-508-9639
mgoodwin@makovsky.com