Actor Adam West Surprises Students During Back-to-School Season in Lincoln

Neebo Celebrity Spokesperson Meets Students; Featured at Live Event at the Rococo Theatre

LINCOLN, Neb.--()--Students shopping for textbooks and school supplies at the Nebraska Bookstore near the University of Nebraska—Lincoln’s campus Tuesday may get some unexpected help filling their required reading list. Actor Adam West, best known as Bruce Wayne and Batman in the TV series “Batman” and voice of Mayor West on the hit TV show, “Family Guy,” will be at the store as part of Neebo’s back-to-school kickoff.

Neebo, the online retailer and nationwide network of college stores headquartered in Lincoln, Neb., has tapped actor Adam West as celebrity spokesperson for the company’s back-to-school textbook rental campaign.

“Adam West’s trademark knack for the eccentric makes him the perfect spokesperson for the Neebo brand,” said Bill Zeuch, senior vice president of merchandising, marketing and e-commerce for Neebo. “He’s an unexpected yet relatable face for students, parents, alumni and faculty, and we are excited to have him onboard to help us make students’ college experiences even better.”

West will be at the Nebraska Bookstore from 1:00 p.m. to 3:00 p.m. on January 13 signing autographs, helping students shop for textbooks and back-to-school supplies and handing out prizes, including vouchers for free textbook rentals. At 5:30 p.m. at the Rococo Theatre only blocks from the bookstore, West will also participate in a live event, sponsored by Neebo, where he will discuss his acting career and be available to sign autographs. The event is free and open to the public.

Throughout Neebo’s back-to-school campaign, West will highlight Neebo’s Best Price Promise™ on textbook rentals and purchases, as well as its Rent Every Textbook & Save™ program. Nebraska Bookstore offers textbook rentals on every book and will beat any advertised competitor’s price on textbooks by 10 percent.+ Neebo is the only national college retailer to offer the Best Price Promise on new and used textbook purchases and rentals, as well as a rental option for every textbook through the Rent Every Textbook & Save program.++

The campaign also offers students the chance to save even more on their textbooks by giving away thousands of prizes worth a total of more than $60,000. One student will win free textbook rentals for their college career. Full details of the program are available at

For more information about Nebraska Bookstore and textbook and merchandise discounts available at the store, please visit

About the Company

Neebo is an online retailer and a nationwide network of college stores that provides students, parents, faculty and alumni with the most complete selection of new, used and rental textbooks, as well as college-branded gear and accessories. Neebo is the complete college outfitter, dedicated to making college—one of life’s best experiences—even better. Founded nearly 100 years ago with a store near the University of Nebraska Lincoln campus, the company pioneered used textbook distribution and expanded to campuses across the country. The Neebo network now includes hundreds of stores and serves millions of students nationwide. Neebo is a registered trademark of Nebraska Book Company, Inc., which is a subsidiary of Neebo, Inc. For more information, visit

+Find it locally or online for less and Neebo will beat it in-store by 10%. Excludes peer-to-peer marketplace offerings. Redeemable in-store only. Additional restrictions may apply. See store for details.

++Some exceptions may apply.


Terri Carlson, 402-421-0015



Terri Carlson, 402-421-0015