New Balance and Amazon Fashion Team up to Unveil The Gladiator Showdown for the Maratona di Roma

NEW YORK--()--New Balance and Amazon Fashion are teaming up to unveil an exciting new program called The Gladiator Showdown. The Showdown will invite contestants throughout the U.S. to snap a photo showing their inner gladiator, use the hashtag #NBGladiator and post on Facebook, Twitter or Instagram for a chance to win a 10-day VIP trip, with a companion, to Rome to run in the New Balance sponsored Maratona di Roma race. In addition to the Showdown champion, the three semifinalists will also win 5-day trips to Rome, with companions, to run the race. The program kicks off January 6, 2014 and concludes on January 20, 2014 with fans voting to decide the fate of the 16 brave gladiators. For official rules and conditions please visit https://www.facebook.com/Amazon/app_448952861833126

In September, New Balance signed a sponsorship deal with race officials to become the official athletic footwear and apparel sponsor starting with the 20th anniversary Maratona di Roma, which will be held on Sunday, March 23rd 2014. The race is one of the most magnificent marathon courses in the world with the grandeur of its classical landmarks offering a glorious sense of classical history. As the official footwear and apparel sponsor of the Maratona di Roma, New Balance will showcase their performance running collection at the Marathon Sport Expo and as the exclusive merchandiser of the race New Balance will be offering a new line of Maratona di Roma official running gear including the New Balance – Maratona di Roma special edition running shoe to celebrate the new sponsorship.

About Amazon Fashion

Amazon Fashion, a fast-growing division of Seattle-based Amazon.com, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style, offering clothing, shoes, jewelry, timepieces, handbags, and accessories from a wide range of iconic, designer, contemporary, and classic brands. Amazon Fashion aims to reinvent the online fashion shopping experience and to support Amazon.com’s corporate mission to be the Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. In true Amazon style, trying things on—and sending them back—is easy with free shipping and free returns on eligible items.

At Amazon Fashion, we carry the newest and most-wanted pieces of the season, along with the classics and basics that make up the foundation of every wardrobe, including must-have denim from Hudson Jeans, True Religion, and Seven for All Mankind. Amazon Fashion also has one of the largest selections of shoes for the whole family, from designer to athletic, including favorite brands like Kate Spade New York, Steve Madden, Cole Haan, Adidas, Timberland, and so many more. Amazon Fashion also carries a vast array of handbags, jewelry, and must-have accessories—as well as an impressive watch selection, including GUCCI, Ferragamo, and Versace.

From tried-and-true heritage brands like Levi's, Lucky Brand, and Pendleton to contemporary designers like Rebecca Minkoff, Rachel Roy, Steven Alan, and Tracy Reese, Amazon Fashion offers options for just about everyone. Amazon Fashion also provides how-to-wear-it ideas and style inspiration to make shopping that much easier and more enjoyable. Amazon Fashion editorials highlight the latest trends and newest arrivals, while designer spotlights and other special content take you behind the scenes with industry tastemakers.

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our sales in the U.S. produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.

Contacts

For Amazon Fashion
Sara Horowitz, 212-529-5533

Amazon.com & New Balance Present the Gladiator Showdown #NBGLADIATOR (Graphic: Business Wire)

Amazon.com & New Balance Present the Gladiator Showdown #NBGLADIATOR (Graphic: Business Wire)

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Release Summary

New Balance and Amazon Fashion team up to unveil the Gladiator Showdown for the Maratona Di Roma

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Contacts

For Amazon Fashion
Sara Horowitz, 212-529-5533