TDK Life on Record Expands Family of TREK Wireless Speaker Offerings at CES 2014

Small in stature, but big on sound, the new TREK wireless speakers offer a variety of options for the optimal listening experience

2014 International CES

OAKDALE, Minn. & LAS VEGAS--()--Building on the momentum of its TREK Bluetooth® Wireless Speaker launch in late 2013, TDK Life on Record, a leading global brand dedicated to delivering high-quality headphones and audio products, today debuted two additions to its TREK family—a line of speakers with a unique weather resistant design. New in the portfolio are the TREK Micro and TREK 360 wireless speakers. The new products were unveiled at the International Consumer Electronics Show (CES) in Las Vegas and will be on display at the Venetian Titian ballrooms 2201A-2201B on January 7-10, 2014.

“The TDK Life on Record TREK platform was specifically developed to meet the demands of our consumers’ increasingly mobile lifestyles,” said Toshi Hokari, executive director, product management and marketing, Imation. “Our TREK products deliver the high performance the TDK Life on Record brand is known for, but in compact and durable designs that allow music fans to take and play their music any time, anywhere, rain or shine.”

First introduced in the U.S. in September 2013, the TDK Life on Record TREK Wireless Speaker leverages the latest Bluetooth wireless technology to provide high quality, near lossless audio streaming with no docking required. Despite its compact size, the TREK speaker delivers an impressive listening experience through two full range drivers and two passive radiators.

Additional product features and benefits include:

  • Bluetooth v4.0 with support for A2DP high-quality wireless audio
  • Weatherized design protects against splashing water and dust (IP64 rated under international standard IEC 60529)
  • Total size: 7 inches W x 3 inches H x 1 inch D
  • Total weight: 11.6 ounces or 0.73 pounds
  • Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device
  • Rechargeable battery powered by USB for easy charging on the go
  • Integrated tilt-back stand for optimal sound direction
  • Built-in microphone for hands-free speakerphone functionality

The TDK Life on Record TREK speaker is available in the U.S. on Amazon.com for the manufacturer’s suggested retail price (MSRP) of $129.95.

The new TDK Life on Record TREK Micro Wireless Speaker was designed to deliver exceptionally clear sound while on-the-go. Yet, measuring in at only three and a quarter inches square and less than half a pound, the speaker could go virtually unnoticed when attached to your backpack, belt loop or purse.

Additional product features and benefits include:

  • Bluetooth v2.1 for high-quality wireless audio
  • Weatherized design protects against splashing water and dust (IP64 rated under international standard IEC 60529)
  • Near Field Communication (NFC) for simple Bluetooth pairing with an NFC-enabled device
  • TrueWireless Stereo™ allows pairing of two TREK Micro speakers for stereo audio
  • Rechargeable battery lasts up to 6 hours
  • 3.5mm auxiliary input plays music from any device with a headphone jack
  • 3.5mm auxiliary output makes a standard speaker Bluetooth technology-enabled
  • Rechargeable battery powered by USB for easy charging on the go
  • Carabineer included
  • Total size: 3.25 inches W x 3.25 inches H x 1.14 inches D
  • Total weight: 0.4 pounds

The TDK Life on Record TREK Micro will be available in the U.S. in Q2 2014 for an anticipated retail price of around $59.99.

The brand also previewed the TDK Life on Record TREK 360 Wireless Speaker, the latest addition to the TREK line of portable speaker products. The new speaker impressively delivers rich, balanced audio from its four full-range speakers and a subwoofer that instantly fills any space with 360 degrees of sound. The TREK 360’s rechargeable battery provides up to six hours of portability while its uniquely designed casing is weatherized to protect against the elements.

Additional product features and benefits include:

  • Bluetooth (A2DP profile) with ACC support for high-quality wireless audio
  • Weatherized design protects against spraying water (IPX3 rating under international standard IEC 60529)
  • USB device charging port powers your smartphone or MP3 player
  • 3.5mm stereo auxiliary input plays music from any device with a headphone jack
  • AC adapter included
  • Total size: 6 inches W x 6 inches H x 6 inches D
  • Total weight: 4.4 pounds

The TDK Life on Record TREK 360 Bluetooth Wireless Speaker will be available in the U.S. in Q2 2014 for an anticipated retail price of $179.99.

For more information, go to tdkperformance.com or follow TDK Life on Record on Facebook.com/tdkperformance or Twitter.com/TDKperformance.

About TDK Life on Record

TDK Life on Record, a leading global brand with a rich audio legacy, continues to evolve to provide consumers universal audio flexibility and portability in every area of their lives, all while keeping a commitment to high fidelity audio. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp. (NYSE: IMN).

The TDK Life on Record Logo is used under a trademark license from TDK Corporation. Bluetooth is a registered trademark owned by Bluetooth SIG®, Inc. and any use of such mark by Imation is under license. All other trademarks are property of their respective owners.

Contacts

For Imation Corp.
Amanda Yeschick, 651-704-6294
ayeschick@imation.com
or
Sarah McNeil, 612-205-0795
sarahmcneilandassociates@gmail.com

The compact and durable TDK Life on Record TREK wireless speakers allow music fans to take and play their music any time, anywhere. (Photo: Business Wire)

The compact and durable TDK Life on Record TREK wireless speakers allow music fans to take and play their music any time, anywhere. (Photo: Business Wire)

???news_view.multimedia.download???

???pagination.previous??? ???pagination.next???

Sharing

Contacts

For Imation Corp.
Amanda Yeschick, 651-704-6294
ayeschick@imation.com
or
Sarah McNeil, 612-205-0795
sarahmcneilandassociates@gmail.com