DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/49fk39/germanys_cards) has announced the addition of the "Germany's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" report to their offering.
Despite economic slowdown, the German card payments industry registered growth during the review period (2008-2012). The card payments channel recorded a review-period compound annual growth rate (CAGR) of 3.56%, to reach 247.6 million cards in circulation in 2012 and a value of EUR519.8 billion (US$668.2 billion). Changing lifestyle demographics, an increase in the popularity of online shopping and a rise in disposable income per capita supported the growth of the volume of cards in circulation.
Key initiatives are being taken by the Central Bank of Germany (Deutsche Bundesbank) to facilitate cashless transactions, including the adoption of the secure single euro payments area (SEPA) system, the implementation of Europay, MasterCard and Visa (EMV) technology and development of e-payment systems. The introduction of SEPA systems across Europe will harmonize all European retail payment systems. Germany plans to completely migrate to EMV technology by February 1, 2016. EMV-based cards and point of sale (POS) terminals will facilitate the expansion of the contactless payment system and NFC technology in the retail sector. Der Deutsche Sparkassen- und Giroverband (DSGV or the German Saving Bank Association) is enabling contactless technology across all bank savings cards in 2014. Additionally, Visa Europe launched its payWave enabled credit and debit cards alongside six German banks to provide a contactless payment service in 2012. Another important development in the German contactless payment system was the launch of the Touch & Travel mobile ticketing service by Deutsche Bahn in 2011. The service allows users to touch in and out at stations via 'Touchpoints', through the use of a near field communication (NFC) enable card or via a 2D barcode on a smartphone.
Reasons To Buy
- Make strategic business decisions using top-level historic and forecast market data related to Germany's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities within Germany's cards and payments industry.
- Assess the competitive dynamics in Germany's cards and payments industry.
- Gain insights in to the marketing strategies used for selling various types of cards in Germany's market.
- Gain insights into key regulations governing Germany's cards and payment industry.
Key Topics Covered
1 Executive Summary
2 Analysis of Industry Environment, Key Trends and Drivers
3 Cards and Payments Industry Share Analysis
4 Regulatory Framework and Card Fraud Statistics
5 Emerging Consumer Attitudes and Trends
6 Analysis of Card Payments Channel and Growth Prospects
7 Analysis of Credit Card Payments and Growth Prospects
8 Analysis of Debit Card Payments and Growth Prospects
9 Analysis of Charge Card Payments and Growth Prospects
10 Analysis of Prepaid Card Payments and Growth Prospects
11 Merchant Acquiring
12 Company Profiles of Card Issuers
- American Express
- B+S Card Service
- Comdirect Bank
- Deutsche Postbank
- Landesbank Baden-Wuerttemberg
For more information visit http://www.researchandmarkets.com/research/49fk39/germanys_cards.
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products.