DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ctb6n7/teenage_and) has announced the addition of the "Teenage & Pre-Teen Magazines Market Update 2013" report to their offering.
This Market Update revisits the market for teenage and pre-teen magazines in the UK. Similar to the wider consumer magazines market in the UK, print circulations of teenage and pre-teen magazines have continued to observe declines in recent years; with the authors estimating the market to have contracted by 13.4% over the past 5 years.
Much of this reduction has been down to a sharp decline within the teenage magazine sector, with several once-popular titles, such as Elle Girl, Sugar and Cosmo Girl, suffering closures in recent years, while others such as Smash Hits, 19 and J17 have all but disappeared from the market. The weakened economic state of the UK following the recession of 2008/2009, as well as the ongoing migration of young readers onto online platforms and the increased uptake of the Internet across UK households, has also played a significant part in the decline of magazine print circulations over the past few years.
On a more positive note, however, the pre-teen magazine sector looks set to recover, following a sharp contraction in sales during 2009 and 2010 due to the recession, with market value rising by 4.1% in 2012 for this particular category. This growth has been driven by a rise in the population of children aged between 4 and 11 years old in the UK over the past 3 years. The pre-teen sector has also benefitted from several new magazine launches in recent years, with both Egmont and Immediate Media Company introducing a range of new licensed titles targeted at readers aged under 11 years old. A rise in digital investment by publishers seeking to expand their digital portfolio of pre-teen magazines has also helped to drive sales in this category in recent years; with titles such as Doctor Who Adventures, Toxic and The Dandy all launching as digital editions over the past couple of years in order to appeal to the young and growing online audience.
In contrast, the teenage magazine sector has continued to observe year-on-year declines since at least 2008. The decline of this category appears to have gone hand-in-hand with the rise of the Internet, with tech-savvy teenagers continuing to migrate to online channels and social networking sites in order to keep up with the latest trends and fashions, and catch up on gossip. The rising uptake of Internet-connected mobile devices, such as smartphones and tablet computers, among younger age groups has also fuelled this trend, with teenagers now able to access news online at any time and from anywhere.
As a result, traditional teenage magazines, which are generally published on a weekly or monthly basis, have become somewhat defunct as they are unable to compete with online news sites and social networks, which provide up-to-the minute news and trends. However, there remains some possibility for growth within this sector, with Condé Nast publishing two new teenage titles based on their mainstream portfolio over the past couple of years, including Teen Tatler and Miss Vogue. The move follows the highly successful launch of Teen Vogue in the US, and represents an attempt to entice a younger audience to Condé Nast's portfolio of titles.
Despite this, the authors estimate sales of teenage magazines to continue to decline at a relatively steady rate over the next 5 years, with the ongoing migration of teenagers onto online mobile platforms likely to outweigh any success achieved by Condé Nast's recent introductions. However, the continued recovery of the pre-teen sector, which is expected to benefit from increased investment from licensed children's brands seeking to expand to new media channels, should help to lift the overall market, with the authors estimating the total market for pre-teen and teenage magazines to observe a small growth of 2.1% between 2013 and 2017.
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