Thousands of Detroit Residents to Commit to Live Healthier, More Active Lives in 2014 at Commitment Day 5K Fun Walk/Run

--()--Life Time Fitness (NYSE:LTM):

   
WHAT:

Thousands will lace up their sneakers in Detroit on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

 

 

Commitment Day, a broad social movement created by Life Time – The Healthy Way of Life Company in 2013, will kick off its second year with tens of thousands across the nation committing to healthy eating, exercise, family, respect, giving and a healthy planet in 2014.

 

For more information or to register, visit www.commitmentday.com/detroit.

WHEN: January 1, 2014

9:30 a.m.

WHERE: Commitment Day Detroit

Corner of Grand River Avenue and Grove Street, near:

33110 Grand River Ave

Farming, MI 48336

 

The 3.1 mile course starts and finishes at the corner of Grand River Avenue and Grove Street.

STORY IDEAS:

Story angles leading up to Commitment Day include:

 

  • Human interest – connect with us to learn more about how people in your community have committed to losing hundreds of pounds, overcoming MS, combating autism and more.
  • Couch to 5K – a healthier life starts with a single step in the right direction
  • How to prep for Commitment Day
  • How to make and keep a New Year’s Commitment
  • New Year, New You

Story angles day-of include:

 

  • Thousands in the community toeing the start line to a healthier life
  • Human interest – inspirational stories of those completing the Jan. 1 5K walk/run event
  • Starting new traditions for you and your family
  • Most common New Year’s Commitments – poll the crowd to hear what people are committing to in 2014
  • New Year, New You

Contacts

Life Time Fitness
Amy Henderson, 952-229-7721
ahenderson2@lifetimefitness.com

Release Summary

Thousands will lace up their sneakers in Detroit on January 1, declaring their commitments to living healthy, active lives in 2014 as part of a 35 city Commitment Day 5K fun walk/run event.

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Contacts

Life Time Fitness
Amy Henderson, 952-229-7721
ahenderson2@lifetimefitness.com