NEW YORK--(BUSINESS WIRE)--Clearette Electronic Cigarette Company announces the hiring of Edward Reilly as the company's new Chief Operating Officer. Reilly has an extensive background in CSR and related software systems for internal and mobile networks. His expertise spans complex VOIP systems integrating with internal operating systems that will be an integral part of the company's rapidly growing sales team. Operating efficiently and eliminating redundancies as a larger enterprise are crucial to profitability with the expected tighter margins and increased competition in the rapidly growing electronic cigarette marketplace.
Edward Reilly's expertise and the implementation of new workflow processes throughout the company's corporate and managerial structure will be key to reducing expenses and heightening coordination between company divisions. Along with his extensive software and hardware background, Reilly additionally brings to our organization superb marketing, advertising and design skills, making him an extremely well rounded asset for the continued growth of our enterprise.
We expect the technological efficiencies to dramatically decrease our current cost structure as we evolve from a small to mid-size business and break the 100 million dollar revenue mark over the next 2 years. Full integration will help position Clearette as the marketplace leader with superior systems and technologies that will allow us to have greater controls and checks and balances over all of our internal and external practices.
Early in the first quarter of 2014 we will also be fully implementing highly advantageous modifications to our current mobile sales applications. These modifications will include on-the-spot invoice and receipt printing integrated into our already robust sales territory management and mapping system. Enhanced bar code POS scanning for product interchanges and new sales will also reduce the workload on our sales force teams, allowing more sales to be completed more efficiently and at lower cost. Real time GPS monitoring of product deliveries and, specifically, product sales and territory retail account coverage, will allow inventory adjustments, payment recording and each territory's development to be closely monitored.
As a growing enterprise we believe our ability to attract the talent necessary to quickly develop and enact more efficient technologies will continue to position Clearette in a more profitable business model than our competitors and maintain our position at the cutting edge of the electronic cigarette business.
Clearette Electronic Cigarettes offers a realistic alternative to smoking tobacco products. Our e-cig creates a tar and carcinogen-free vapor, which provides the taste and feel of a traditional cigarette without the harmful tobacco smoke, smell, or ash. For more information, please visit www.clearette.com.