PYMNTS.com Report: Unlocking P2P's Earnings Potential

The person-to-person funds-transfer market holds great potential given the explosive growth in smartphone use, but that doesn't mean there won’t be some roadblocks. With cautious consumers demanding that the service be offered on their terms, how can banks and third parties ensure P2P becomes a popular and profitable part of their offerings? PYMNTS.com explores these issues in a brand new report.

BOSTON--()--With mobile phone use skyrocketing, banks and third parties are rushing to corner the market on person-to-person (P2P) payments. So, what's holding P2P back? Consumers expect P2P services to be fast and free, a costly proposition when success in the nascent market is far from guaranteed.

PYMNTS.com's newest Report Store (http://pymnts-report-store.myshopify.com/) report “P2P Payments: Making a Loss Leader a Revenue Generator” explores the revenue-generation strategies currently in use by banks and non-banks, along with the ways these platforms could approach monetization given the restraints of consumer behavior.

"To survive, services will have to provide customers compelling offers beyond simple convenience," writes report author and PYMNTS.com Senior Analyst Jeff Green. "Many consumers will not see the need to use a phone or PC to pay someone when cash or a check will suffice, as they have for a long time. As such, changing consumer behavior will be a long-term challenge."

In this report, we examine the changing P2P landscape, its emerging players, and the risks and rewards that each takes by trying to capture a share of the P2P market.

Highlights of this report include:

  • A comprehensive overview of the P2P and remittance market
  • A comparison of pricing, limits and functionality among various key providers
  • A deep analysis of P2P exchange platforms
  • A detailed summary of the key challenges facing the market
  • An examination of current P2P market strategies
  • Step-by-step chart overviews of P2P payment processes

Companies mentioned in this report include: Acculynk, Ally Bank, Amazon, Bank of Me, Billr, Braintree, CashEdge, Chase QuickPay, clearXchange, Co-op Financial Services, Citibank, Citizens Bank, CrowdCube, CSI, Dwolla, eBay, First Data, Fifth Third, Fiserv, Go Fund Me, Google, Indiegogo, Kickstarter, MasterCard, My Running Tab, PayPal, PNC, RentShare, RocketHub, Seedrs, Splitwise, SpotMe Payments, Square, SunTrust, TextPayMe, Western Union, Venmo and Visa.

The report is 18 pages long and contains 8 charts. Click here (http://pymnts-report-store.myshopify.com/) to purchase your complete copy.

About PYMNTS.com

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about “what’s next” in payments. C-suite and VP level executives read it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. It’s where the best minds and best content meet on the web.

Contacts

PYMNTS.com
Daniella Poeta, 617-374-1332
dpoeta@pymnts.com

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Contacts

PYMNTS.com
Daniella Poeta, 617-374-1332
dpoeta@pymnts.com