OAKLAND, Calif.--(BUSINESS WIRE)--This Saturday, December 21, Lucky, Save Mart and FoodMaxx will match donations to local Bay Area, and Monterey and Santa Cruz County Feeding America-affiliated food banks through their Holiday SHARES program, for a total dollar-for-dollar matching grant of up to $5,000 for the day.
This initiative could not come at a more critical time for local food banks. Already stretched heading into the holiday season, recent cuts to the federal Supplemental Nutrition Assistance Program (Food Stamps) significantly dented the food budgets of thousands of local, low-income households. As a result of these cuts, coupled with skyrocketing costs of living in the Bay Area, food pantries and soup kitchens throughout the region are reporting significantly longer lines this year.
Thankfully, food banks are some of the nation’s most efficient, direct-impact charities. At most Northern California food banks, a donation of $35 will provide a low-income family of four with one week’s worth of meals. So, these cash donations will not only be matched, but their impact will be multiplied by the food banks who can leverage the money to best meet community needs.
Holiday SHARES is a program of Save Mart, Lucky and FoodMaxx to help raise awareness of hunger in our communities, and how together with our shoppers, we can work to end this problem. Between now and January 3, 2014, shoppers can grab a tag at checkout that will directly donate $5, $10, $15 or $20 to their local food bank. This year Save Mart’s Holiday SHARES donation drive, along with its "Fresh Food Rescue" program, will once again help local food banks give the gift of a full stomach to many this holiday season and throughout the year.
“Food banks rely on community support year-round to meet the growing needs of our clients,” said Michael Altfest, communications manager for Alameda County Community Food Bank. “We’re extremely grateful to our partners at Lucky and FoodMaxx for inspiring contributors with this generous matching grant, and making the holidays much brighter for our neighbors in need.”
About Bay Area Food Banks
Bay Area Food Banks is a collaboration of 7 local food banks serving 11 northern California counties that serve over 700,000 Bay Area residents monthly. Through 1,597 food pantries, children's programs, shelters, soup kitchens, residential programs, and other emergency food providers, Bay Area Food Banks distribute 149 million pounds of food each year. We serve anyone in need with dignity and compassion.
About Save Mart Supermarkets
Save Mart Supermarkets, a California corporation, owns and operates 225 stores in Northern California and Northern Nevada under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners. Headquartered in Modesto, Calif. since the company was founded in 1952, Save Mart Supermarkets has always believed in supporting local suppliers and producers, and is actively engaged with the charities and causes of the communities where its stores do business. For more information on the stores of Save Mart Supermarkets, please visit www.SaveMart.com, www.LuckySupermarkets.com, and www.FoodMaxx.com.