Notable Nightlife and Sexy Scene Draw Visitors to Miami Beach

Survey reveals U.S. adults think visitors flock to land of sun and sand for after dark fun too

MIAMI BEACH, Fla.--()--Miami Beach has evolved into a sexy, international playground for the world’s elite. Famed hoteliers, designers, restaurateurs and celebrities have flocked to Miami Beach in recent years, putting it on the map of must-visit vacation destinations for the affluent and fabulous. As a result, the City’s notable nightlife scene has become a major draw. A recent online survey conducted by Harris Interactive on behalf of the Miami Beach Visitor and Convention Authority confirms it. The survey asked over 2,000 U.S. adults why they thought people would choose Miami Beach as their vacation destination. The results reveal that two-thirds of U.S. adults (66%) believe people choose to vacation in Miami Beach for the nightlife. Over four in ten (46%) adults cited the City’s sex appeal and reputation for being a “hot” destination as the driving force for people choosing to visit Miami Beach.

Miami Beach is hot. Plain and simple. When the sun goes down, Miami Beach really heats up. Home to nightclub hot spots like Liv, Cameo, Bamboo, Wall, Story, Mansion, FDR and Hyde Beach among many, many others; from poolside parties to seductive soirées, there’s no shortage of nightlife and entertainment packed into Miami Beach’s seven square miles.

Less surprising, the City’s beaches scored high on the survey with 84% of the vote. The poll found that the City’s beaches are still as popular as ever and top of mind with consumers. The City’s weather also scored big points - coming in second - with 78% of adults believing people choose to vacation in Miami Beach for the City’s great year-round sunny skies and balmy temperatures.

“The data and results returned by this survey solidify our take on tourist feedback: They love our beaches and our great weather,” says Jeff Lehman, Chair, the Miami Beach Visitor and Convention Authority. “But it’s interesting to see the rise of nightlife as a major draw, as the City’s sex appeal skyrockets. Popular nightclubs, luxurious hotels and beautiful people have propelled Miami Beach to the top of the vacation consideration set, on par with the South of France, Monaco, Majorca, Barcelona and other sexy seaside destinations around the world.”

Miami Beach boasts seven miles of beaches and has something for everyone. As seen so often on TV, in magazines and the movies, South Beach attracts a vibrant crowd creating an energy that begins at 1 Washington Avenue and ends at 23rd Street. Nearby South Pointe Park, ideal for families, is home to walking paths, a concession area, and an elevated grassy knoll boasting tremendous 360 degree ocean views, perfect for watching cruise ships sail by, and was recently named the #1 attraction in Miami Beach by reviewers on TripAdvisor. Miami Beach's central stretch, from 23rd Street to 78th Street, is perfect for the traveler or resident who wants a slower pace but with all the same amenities and excitement as the southern stretch of the island.

The northern stretch of Miami Beach is frequented by locals as well as visitors and is by far the quietest of all local beaches. An adjoining park is home to an old fashioned band shell, a popular spot for special events and concerts. The beach is wide and sandy, with concessions and showers.

Miami Beach’s weather, along with its beaches was the motivation for development and production of the upcoming line of Miami Beach branded sunscreen and lotions. The product is set to hit retail stores in January, 2014.

About the Survey

This survey was conducted online within the United States between December 3-5, 2013 among 2,032 adults aged 18 and over, by Harris Interactive on behalf of Hill & Knowlton via its QuickQuery omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact H+K Miami.

About Miami Beach

With an average year-round temperature of 75 degrees, Miami Beach has an unrivaled reputation for culinary offerings, nightlife, culture, fashion, and luxurious hotels. Also a popular destination among travelers, Miami Beach was recently ranked by Trip Advisor as number one on its Top Winter Sun Vacation Rental Getaway Destinations for 2011 list and was included on both the Top 25 Beaches in the World and Top 25 Destinations in the U.S. lists. Boasting seven miles of breathtaking beaches, Miami Beach is easily accessible from the Port of Miami and Miami International Airport. The City of Miami Beach has just been named one of the top cities worldwide for 'walkability' and is equally easy to navigate by bike or by boat. Home to unique museums, to the New World Symphony and Miami City Ballet, to over 17,000 luxury, boutique and resort hotel rooms, 12 public parks and to the Miami Beach Convention Center, Miami Beach is a destination for all seasons. Miami Beach is like no other place in the world!Visit MiamiBeachGuest.com or MiamiBeachINCARD.com for more information or contact Grisette Marcos at Groquemarcos@miamibeachvca.com.

Contacts

Hill+Knowlton Strategies
Lindsey Norris, 305-443-5454
lindsey.norris@hkstrategies.com

Detailed Findings – Why do you think people visit Miami Beach? (Graphic: Business Wire)

Detailed Findings – Why do you think people visit Miami Beach? (Graphic: Business Wire)

???news_view.multimedia.download???

???pagination.previous??? ???pagination.next???

Sharing

Contacts

Hill+Knowlton Strategies
Lindsey Norris, 305-443-5454
lindsey.norris@hkstrategies.com