FRISCO, Texas--(BUSINESS WIRE)--Agricen, a Loveland Products company delivering applied, biochemical-based solutions for efficient and sustainable plant nutrition, announced today the hiring of Michael Hauck as Director of Sales. Mr. Hauck brings more than 20 years’ experience in agricultural sales and marketing to Agricen. In his role as Director of Sales, he will focus on expanding the reach of Agricen’s partnership with Loveland Products’ biologicals business, which includes the Accomplish LM and Titan PBA fertilizer catalysts.
“It’s really exciting to have Michael join us. With the growing demand for agricultural biologicals, his career-long background in agriculture and his substantial international experience will be essential to taking Agricen and Loveland Products’ reach to new markets,” said Michael Totora, President and CEO, Agricen.
“We’ve seen tremendous progress with all of the ways the strategic partnership between Loveland Products and Agricen is making an impact in agriculture, and Michael joining the Agricen team only reinforces and strengthens that relationship and our solid commitment to the biologicals business,” said Brent Smith, Vice President, Loveland Products.
Mr. Hauck joins Agricen from Loveland Agri Products in Melbourne, Australia, the Australian arm of Loveland Products, where he served as head of sales, marketing and technical services after successfully launching the company in this region. Previously, Mr. Hauck was a crop protection marketing manager for Loveland Products in Colorado, creating and launching seven enhanced proprietary crop protection products now worth more than $40M in sales. Prior to joining Loveland, he held a variety of senior marketing positions at companies including Syngenta NK Seeds, Syngenta Crop Protection, and Valent USA, and he has also worked as an assistant fertilizer plant manager and agronomist at Terra, now part of CF Industries. Mr. Hauck holds a bachelor of science degree in animal science from Illinois State University.
Agricen, a Loveland Products company, is an agricultural technology company delivering applied, biochemical-based solutions and products for efficient and sustainable plant nutrition. Agricen helps growers adapt to the rapidly changing demands of modern agriculture by providing the most effective tools to increase nutrient availability and uptake, improve sustainability and increase yields. Agricen’s technology has been tested – and proven – in over 600 field and greenhouse studies conducted by Agricen, universities, the USDA and other third-party evaluators. For more information, please visit www.agricen.com.