MarketPlace Concepts Streamlines Operations with Red Book Connect

From hiring and training to scheduling and forecasting, award-winning restaurant chain uses innovative operations technology to streamline its business

ATLANTA--()--MarketPlace Concepts, owner of MarketPlace Grill and MarketPlace Express, is based in Springdale, Ark. with locations in Fort Smith, Conway and Fayetteville. Voted Best of the Best in Overall Restaurants in Northwest Arkansas, the MarketPlace team was an early adopter and strong believer in technology as a means for enabling its managers and staff to be more efficient and better prepared. But in an ironic twist, the multiple software programs MarketPlace Concepts used just created more issues for the managers in the form of multiple sign ins for several disparate applications that didn’t work together. That’s when they contacted Red Book Connect, a global cloud-based technology solutions provider for the restaurant industry.

Dave Strong, Vice President of Operations at MarketPlace Concepts, had heard about Red Book Connect’s scheduling product, HotSchedules, which offers employee scheduling, forecasting and communications, and decided to give it a try. Red Book Connect not only helped MarketPlace immediately reduce the costs associated with overtime scheduling and early clock-ins, it provided more accurate scheduling based on sales forecasts, translating directly into labor cost savings. Perhaps the greatest gains Red Book Connect provided the MarketPlace team is through the mobile communication and access. Managers can use the tool to send broadcast messages to the entire team, as well as text or email team members about the schedule or any other important information. In addition, team members can easily request shift swaps or releases and communicate their request with one click on the app from their smartphones.

Expanding the Portfolio

With the success and savings generated from using HotSchedules, Strong and his team decided to look into another of Red Book Connect’s products - the paperless hiring and onboarding product. Seamlessly integrated within HotSchedules, Red Book Connect’s hiring solution is easily accessible inside the HotSchedules platform with one click. The most exciting change was the time savings that the online onboarding process provides to managers at MarketPlace now that they no longer have to personally walk each new hire through the process via paper forms.

With two successful solutions in place from Red Book Connect, Strong and team decided to keep the momentum going and began taking a look at the social eLearning solution from Red Book Connect, which allows customers to create their own academy, tailored to their specific brand and filled with their own or other, expertly produced coursework. Since MarketPlace has an in-depth, personalized training curriculum by job type, they needed an online and mobile-accessible training option that met all their needs. The social eLearning technology proved to be a big success, both with managers and employees. It gave managers visibility to a trainee’s progress, employees could access their training anywhere from their smartphone and it provided a consistent training experience across multiple sites – all with the same single-sign on access to multiple programs from one platform.

Caring for Customers

Aside from having multiple solutions on one platform, an additional advantage to having a single provider for all your technology needs is the ability to call one place to get support and answers to questions. Red Book Connect stays with its customers every step of the way – from the initial deployment to offering 1x1 customer support via the Customer Care team. Real people are available to answer phone calls from anyone in a customer’s organization, from corporate to kitchen, seven days a week in English or Spanish. Strong commented, “When I’ve had to call Customer Care, it really is amazing how quickly I get a human on the phone and a quick resolution.”

“One of the biggest challenges in the restaurant industry is that you've got technology needs in a whole variety of areas,” said Strong. “I can't even tell you how many different vendors we have had to deal with to meet those needs. As you can imagine, the more vendors you deal with the more complex things become. That’s why we were thrilled when we heard that Red Book Connect was bringing all of these solutions under one roof. Now, with one username and password, my managers can take care of the schedule, online applications, the onboarding process, and the training system. It really does save my managers time and my employees love it.” All of which makes for a happy restaurateur.

About Red Book Connect

Red Book Connect is a global cloud software solutions company providing innovative technology for the restaurant, retail and hospitality industries. The company delivers a comprehensive suite of customizable software designed to automate managerial challenges such as hiring, training, scheduling, business intelligence, shift communication, labor and inventory management. Its world-class products include HotSchedules, Digital Red Book, Manager’s Red Book, Macromatix, GoHire and Schoox. Red Book Connect is proud to serve more than 1.2 million users in over 128,000 locations across 26 countries. For more information visit:


Red Book Connect
Andy North, 512-655-2623

Release Summary

MarketPlace Concepts is now using Red Book Connect's innovative technology to streamline its operations.



Red Book Connect
Andy North, 512-655-2623