REDONDO BEACH, Calif.--(BUSINESS WIRE)--Global e-retailer Modnique announced the launch of its “Random Acts of Diamonds” campaign by sending diamond necklaces to 100 lucky customers around the world. Modnique, which offers a selection of imported and fine jewelry, will be awarding loyal shoppers a gift from Modnique at random. A playful take on “Random Acts of Kindness,” the Random Acts of Diamonds campaign is aimed at spreading holiday cheer one sparkling package at a time.
Since the company’s inception in April 2011, Modnique has sold 1.5 million diamond jewelry pieces with the most expensive item sold at $36,000. Modnique has a full in-house team of Gemological Institute of America (GIA) certified gemologists who use a benchmark system recognized throughout the jewelry industry as the most accurate and strict grading standards for evaluating diamonds. Every piece of jewelry sold on Modnique has been individually purchased, quality certified, and graded by these highly experienced gemologists.
“We worked closely with our seasoned team of trend forecasters and gemologists to design the diamond circle-of-life necklace with which we will be surprising customers around the world,” said Ivka Adam, VP of Marketing and Mobile at Modnique. “Our #RandomActsofDiamonds campaign lets us to show our customers appreciation, delight them with a beautiful gift this holiday season, and showcase our expertise in jewelry.”
The Random Acts of Diamonds packages will include one white gold and diamond necklace valued at around $700 as well as five Modnique gift cards for the recipients to “pass on the love” to their friends and family. Once delivered, each package destination city will be announced on Modnique’s Random Acts of Diamonds landing page (pages.modnique.com/diamonds). Recipients are encouraged to share their delight through photos on Instagram and Twitter with the hashtag “#RandomActsofDiamonds.”
Modnique is a global fashion e-commerce company headquartered in Redondo Beach, Calif. Founded in 2011, Modnique runs boutique events for apparel, jewelry, shoes, handbags, watches, accessories, kids and beauty at up to 85 percent off retail. The company specializes in sourcing and shipping brands from around the world. New merchandise arrives daily and is featured in 36-72 hour events. Curated shops house inventory without an expiration date. Events and shops are sourced for the chic, international consumer and feature brand name items to suit any style or occasion. The majority of sales come from outside the U.S.