NEW YORK--(BUSINESS WIRE)--Just as the U.S. jobless rate hits a five-year low, and companies project growth, manufacturers are in danger of losing out on the upswing because of a lackadaisical recruitment and rebranding effort, according to research from ThomasNet.com.
A recent ThomasNet.com® Industry Market Barometer® (IMB) survey shows a troubling trend in the manufacturing industry: Despite an upward growth trajectory, companies are not attracting Generation Y (18 – 32 years old) candidates to replace retiring Baby Boomers fast enough. With this generation projected to make up 75 percent of the workforce by 2025, manufacturers need an aggressive plan to bring them in. Yet, eight out of ten respondents report that Generation Y represents a very small fraction of their employee base, and most don’t see that changing soon. The results surface a serious disconnect—manufacturers acknowledge there is a problem, but are not taking sufficient action to tackle it.
“North American manufacturing could be knocked out of its long-held, global leadership position if companies fail to attract enough people to keep up with increasing customer demand. Long-term, a lack of attention to workforce-related issues will negatively impact the economy as well as individual manufacturing companies,” said Paul Gerbino, Publisher, ThomasNet News®.
Part of the problem, according to Mr. Gerbino, is that many Millennials are either unaware of manufacturing as a career opportunity, or see this career as undesirable. Indeed, nearly-three quarters of the IMB respondents believe that negative perceptions of the manufacturing profession are preventing younger people from joining forces with them. This comes at a time when more than 40 percent say they are hiring for positions ranging from engineering to production management.
“With hundreds of thousands of jobs going begging, it’s no exaggeration to say that North American manufacturers could soon be hitting a glass ceiling of their own making. They need to become advocates for their profession, and inject the ‘cool factor’ into manufacturing,” he added.
ThomasNet.com just launched a new Job Board to provide these manufacturers with strong support. This website focuses exclusively on four key areas of industry: engineering, procurement, manufacturing/production operations, and sales/marketing. Entry-level job seekers and seasoned professionals alike can go there to search, qualify and apply for manufacturing positions across North America. Conversely, CEOs/general managers, human resources professionals and recruiters can quickly build a pool of well-qualified candidates who meet detailed, technologically-specific job requirements.
ThomasNet.com, part of Thomas Industrial Network, Inc. is the Internet’s pre-eminent sourcing and supplier discovery and selection platform for OEM, MRO and other products and services. The platform serves procurement professionals, engineers, plant and facility management and other buyers from corporations, educational institutions, government agencies, the military and small businesses. It also serves manufacturers, distributors, and service companies throughout North America who want to connect and do business with these buyers. Buyers of industrial products and services can connect to ThomasNet News from ThomasNet.com.
Additionally, Thomas Industrial Network includes: the Navigator Platform, a proprietary technology that helps industrial companies leverage their product information and data to increase sales; and Enterprise Solutions that enable companies to create and manage digital product data which can be syndicated to a variety of platforms.