SAN FRANCISCO--(BUSINESS WIRE)--Recognizing the staggering rate at which consumers are accessing online surveys on mobile devices, a pair of former Salesforce executives today launched GetFeedback.com, a Web application that lets companies easily design and administer visually-rich, engaging, online surveys optimized for a mobile era of smartphones, tablets and browsers.
GetFeedback.com was founded in January 2013 by former Salesforce executives Kraig Swensrud and Sean Whiteley. The duo’s prior company, search-marketing firm Kieden, was acquired by Salesforce in 2006, and the two served in various senior leadership positions at that company through 2012.
“The online survey industry represents a $2.2 billion market in the US alone, but no company was addressing the fact that half of all surveys are now opened on mobile devices,” said Kraig Swensrud, Co-Founder of GetFeedback.com. “Every company needs input from its constituents – customers, clients, partners or employees – to inform business decisions. But we haven’t seen innovation in the online survey software market in over a decade. Today’s companies deserve technology that allows them to create amazing experiences designed for the mobile world we are living in.”
“With GetFeedback.com, the survey experience is enjoyable and delightful for participants, but more importantly, it can boost a brand’s reputation, improve the quantity of feedback generated and the quality of business decisions,” Swensrud continued.
GetFeedback.com’s self-service platform allows any business professional to create and distribute online surveys with custom imagery, video, fonts, colors and background images for perfect branding and design. No matter which device recipients use to view the survey, it will look flawless and work seamlessly.
“Our surveys are more fun and engaging than those seen in the past decade,” said Sean Whiteley, Co-Founder of GetFeedback.com. “With half of all online surveys opened on-the-go, our approach is, not surprisingly, generating positive effects for our customers. GetFeedback clients are seeing improved response rates, resulting in better feedback and more-informed business decisions.”
Since opening its private beta program in August, GetFeedback.com has signed on over a thousand clients, including brand names like Appirio, Amazon.com Student, The Association of Surfing Professionals, Dropbox, LinkedIn, The North Face and Salesforce.com, as well as small businesses such as Kathy Kuo Home and Golden Goods USA.
“With GetFeedback.com we have seen more than a 50% improvement in response rates over legacy technology we were once using,” said Nate Skinner, VP Enterprise Marketing at Salesforce. “It just goes to show that when you create an engaging, mobile-ready survey experience, you can delight customers in an entirely new way.”
“The world has changed,” said Narinder Singh, Co-Founder and CMO, Appirio, “Our customers and our employees are on-the-go and we need to connect with them wherever they are, on every device. GetFeedback.com delivers a killer experience and higher response rates, allowing us to make the critical decisions we need to grow our business.”
Availability and Pricing
GetFeedback.com is available today. The company sells monthly pay-as-you-go subscriptions, based on a maximum number of responses generated and the level of technical support desired. Prices range from $20/month (for up to 100 responses) to $125/month (for up to 10,000 responses). A free plan is also available.
Pricing and Sign-Up information is available at www.getfeedback.com/pricing
GetFeedback.com is a modern survey marketing application designed and built for a mobile world, allowing anyone to easily create an online survey experience with perfect branding, beautiful imagery, even embedded video. More importantly, GetFeedback.com will dynamically re-size and re-format every survey to display perfectly on today’s smartphones, tablets, and web browsers. The result? A fun, engaging experience for any audience that results in better response rates, better feedback and better business decisions.
GetFeedback.com was founded in 2013 by former Salesforce executives Kraig Swensrud and Sean Whiteley with angel funding from Salesforce, among other investors. The duo’s prior company, search-marketing firm Kieden, was acquired by Salesforce in 2006, and the two served in various senior leadership positions at that company until 2012. GetFeedback.com’s client roster includes Appirio, Amazon.com Student, The Association of Surfing Professionals, Dropbox, Heroku, LinkedIn, The North Face and Salesforce.com.