Dreft Launches the Brand’s First-Ever Mobile App, Offering New and Expecting Parents Unique Ways to Share Baby’s First Year by Saving Special Moments, Capturing Important Milestones and Publishing a Personalized Baby Book

Expecting Celebrity Parents, Kevin and Danielle Jonas, Launch the "Amazing Baby Days" App with Exclusive Jonas Baby Content for Fans

CINCINNATI--()--Dreft baby laundry detergent, the #1 choice for pediatricians, today announced a high-tech addition to its family – the “Amazing Baby Days” app for mobile devices. Uniquely designed with both expecting and new parents in mind, the free app offers a simple, convenient way to capture, document and share all the special moments from pregnancy through baby’s first year, which can easily be published into a beautiful book and then shared with friends and family. Parents can download the app for free, exclusively in the App store on Apple® iTunes®.1

To help launch the “Amazing Baby Days” mobile app, Dreft has partnered with expectant celebrity parents, Kevin and Danielle Jonas, to capture the special moments of their journey to parenthood. Throughout the coming weeks, consumers can view exclusive content from the couple as they prepare for their upcoming arrival on Dreft's Facebook page (www.facebook.com/dreft) and Twitter handle (www.twitter.com/dreft).

“From the time that we discovered that we were expecting, we have been so excited to prepare for our baby’s arrival,” said Kevin Jonas. "We're thrilled to partner with Dreft as their 'Amazing Baby Days' app is helping us to save all of these wonderful moments that have come as we await our daughter’s delivery,” added Danielle Jonas. “We look forward to using the app throughout our first year with our little girl and capturing all of the amazing experiences that we'll have as a family.”

“New and expecting parents are more connected to their mobile devices than ever before. Their phones and tablets are an extension of their lifestyle and often serves as personal assistants as they navigate new parenthood,” said Rob Reiss, Procter & Gamble, Brand Manager for Dreft. “As a brand that has proudly connected with parents for over 80 years, we wanted to do something more that further enables them to make every moment of babyhood amazing - and we thrilled to do that as we launch 'Amazing Baby Days' with Kevin and Danielle.”

Dreft’s “Amazing Baby Days” app has a variety of useful features that combine daily information tracking with the simple ability to share special moments with friends, family and through social media.

Sample app functions, that enable parents to collect and treasure every amazing moment, include:

FOR EXPECTANT PARENTS:

  • Bump Tracker: Perfect for tracking a growing baby bump, this feature puts the belly front and center, allowing expecting parents to photo montage belly shots month by month.
  • Gift Tracker: Helps organize baby gifts with a tracker that uses photos, notes and even offers a reminder tool to send a thank you note and to share a photo to the sender when their gift is in use.
  • Milestone Firsts: Allows expecting parents to document important firsts like sonograms and personal nursery design.

FOR BABY’S FIRST YEAR:

  • Track and Share: Quickly and easily create birth announcements, track important milestones and memories, and even create a sweetly designed monthly highlight snapshot to share.
  • One-Click Baby Book: All entries from bump to first birthday are saved in the app so parents can click one button and have an entire beautiful baby book completed for them to easily publish and share whenever they want, whether it’s at the end of every month or at the end of baby’s first year.

To download Dreft’s “Amazing Baby Days” app, visit the Apple iTunes store2 and for more information on the app, please visit www.dreft.com or www.facebook.com/dreft.

About Dreft

Beloved by moms, pediatricians, and baby’s skin. As the baby laundry detergent brand most recommended by pediatricians, Dreft is specially formulated to be gentle on baby’s skin and tough on stains. Parents have relied on Dreft for over 80 years to help bring cuddle time to a whole new level of warm and fuzzy. Dreft is available at retailers nationwide, in-store and online. For more information and the latest news, please visit www.dreft.com.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Kevin and Danielle Jonas

Kevin Jonas, the eldest brother of the Grammy-nominated group, the Jonas Brothers - who have sold 20 million records worldwide - met his wife-to-be, Danielle Deleasa, on a chance encounter in the spring of 2007 while on a vacation in the Bahamas with his family. In July 2009, after two years of courtship, Kevin proposed to Danielle, and the two married later that year on December 19. The couple eventually welcomed cameras into their home for a reality show called, Married to Jonas, that chronicled their life together, as well as their two families coming together as one, which debuted on E! on August 19, 2012. After a successful second season in 2013, Kevin and Danielle announced they were expecting a baby! The happy couple are looking forward to their new role as first-time parents as they welcome a girl this winter.

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1Apple, the Apple logo, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
2 Apple, the Apple logo, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Contacts

Procter & Gamble Fabric Care
My Anh Nghiem, 859-444-0109
nghiem.m@pg.com
OR
Citizen Paine (for Dreft)
Amanda Teitler, 212-613-4912
amanda.teitler@citizenrelations.com

Expectant mom and dad, Danielle and Kevin Jonas, are using Dreft's "Amazing Baby Days" app, which offers a simple, convenient way to capture, document and share all the special moments from pregnancy through baby’s first year. Parents can download the app for free, exclusively in the App store on Apple® iTunes® ("Apple, the Apple logo, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.") (Photo: Business Wire)

Expectant mom and dad, Danielle and Kevin Jonas, are using Dreft's "Amazing Baby Days" app, which offers a simple, convenient way to capture, document and share all the special moments from pregnancy through baby’s first year. Parents can download the app for free, exclusively in the App store on Apple® iTunes® ("Apple, the Apple logo, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.") (Photo: Business Wire)

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Contacts

Procter & Gamble Fabric Care
My Anh Nghiem, 859-444-0109
nghiem.m@pg.com
OR
Citizen Paine (for Dreft)
Amanda Teitler, 212-613-4912
amanda.teitler@citizenrelations.com