TEL AVIV, Israel & BOGOTA, Colombia--(BUSINESS WIRE)--Caracol TV, a national television network that has produced many of Colombia’s most innovative and successful television programs, has successfully launched its new TV application, Parlar TV, to accommodate the new mobile TV viewership patterns. With historical records in live interactive polls during The Voice Colombia, Parlar TV is showing all of its potential as a breakthrough and powerful second screen app. The application was developed by Applicaster, and will offer news, entertainment and sports programming, enriched with video on-demand, social TV and second screen experiences.
The first show featured on Parlar TV is The Voice Colombia. As TV consumption habits are changing in Colombia, Caracol TV is innovating to accommodate the companion screen activities and offer a rich social TV experience and profitable second screen activities. Through Parlar TV, viewers now enjoy the show with their friends online, comment, vote, play trivia, and share their thoughts and feelings. The app offers a unique aggregated live feed of both broadcaster driven activities and social networks integration. The activities include a variety of gamification events, behind the scenes exclusive content, and various layers of information, to enhance primetime viewership. Show related tweets and Facebook posts are integrated into the TV app feed during live primetime shows.
In addition, ads included in the feed become a fun, integrated part of the activity, and can be timed in relation to content on TV. Caracol TV plans on introducing commercial sponsorships within the second screen activities in order to further increase viewer participation.
“Caracol TV is an innovative TV player, and as it expands its offering internationally, we expect to see additional new media initiatives, offering viewers more ways for TV interaction and participation,” said Idan Maron, VP Production at Applicaster.
“For us at Applicaster this launch marks another successful ‘The Voice’ companion TV experience, following ‘The Voice’ in The Netherlands, Mexico, and Israel.”
“Parlar TV is a new channel for us catering to our audiences in additional settings and viewership opportunities, for entertainment, news and sports programming,” said Camilo Acuña, VP Programming from Caracol Television. “The social buzz and commercial potential of this additional viewer participation is rapidly growing in the region, and we are keen on serving our viewers and extending the reach of our content through interaction and social features.”
About Caracol TV
Caracol Television broadcasts and distributes original and cutting edge telenovelas, series and entertainment formats. These programs have reached several continents, crossed cultural and linguistic barriers, and obtained international recognition for its outstanding ratings throughout the globe. With fifty years of experience in the TV industry, Caracol’s productions are broadcasted in nearly 100 countries throughout the five continents, and local adaptations of its scripts have become huge hits all over the world. Caracol Televisión’s facilities include eleven studios, several of them in HD, adding up to a total production area of over 215,000 square feet.
Applicaster, a cutting-edge provider of white label broadcast solutions for cross-screen TV experiences, has been empowering world-leading broadcasters, formats, and cable companies since 2009. Applicaster’s solutions include live and on demand TV, second screen, synchronized and social TV experiences, and engaging apps that function in all connectivity environments, supporting any business model. The rich new layers of daylong & play-along engagement and branded entertainment transform viewers from receptive audience into active participants and consumers. Together with its powerful management and analytic tools, Applicaster enables broadcast operations to quickly address the business and technology challenges of TV technology as it evolves. Applicaster is backed by Greylock IL.