Keurig® Brews Up School Spirit with Customized College Brewers

Launches Exclusive College-Branded K-Cup® MINI Plus Brewers and Decals for Students, Alumni and College Fans Featuring 10 Division 1 Schools

WATERBURY, Vt.--()--Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, is helping students and alumni brew school spirit year round with the introduction of unique college-branded Keurig® K-Cup® MINI Plus brewers. Retailing for $99.99, the new college-branded MINI Plus brewer is available exclusively on www.keurig.com/college just in time for the holidays.

Keurig®, the North American leader in single cup brewing systems, offers consumers the perfect personal beverage with its more than 250 varieties of Keurig Brewed® coffees, teas, cocoas, and more. Keurig® is expanding that personalization with the introduction of a collegiate collection for its popular Keurig® MINI Plus brewer. The NCAA Division 1 schools with decaled brewers include:

  • University of Arizona
  • University of Arkansas
  • University of Florida
  • University of Georgia
  • University of Miami (FL)
  • University of Mississippi
  • University of Nebraska
  • Rutgers University
  • University of Texas
  • Washington State University

“Our new collegiate collection of Keurig® single cup brewers is a fun, creative way to allow passionate Keurig® consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed® beverage,” said Dwight Brown, Senior Vice President of Marketing, GMCR.

Available in three color options – black, white, or platinum – the $99.99 Keurig® MINI Plus college brewer is the perfect accessory that will satisfy the need to brew a great cup of coffee at the touch of a button while proudly displaying team allegiance to friends, coworkers, or rivals. The above individual college decals are also available for purchase separately for $19.99 and can be applied to any Keurig® MINI® Plus brewer. Both the new college-branded Keurig® MINI Plus and the individual college decals are available exclusively on www.keurig.com/college.

These college decals are officially licensed to GMCR by IMG College, LLC (“IMG”) and its licensing affiliate The Collegiate Licensing Company, LLC and are part of the overall collegiate sports marketing partnership between IMG and GMCR.

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and single serve beverages with its innovative Keurig® brewing technology, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, Keurig® brewing systems, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.greenmountaincoffee.com, or www.keurig.com.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain information contained in this filing constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, and projection of payment of dividends. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those risks and uncertainties described in our filings with the SEC.

Actual results could differ materially from those projected in the forward-looking statements. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

GMCR-C

Contacts

Green Mountain Coffee Roasters, Inc.
Lynda McKinney, 781-205-7327
lynda.mckinney@gmcr.com

Keurig Launches Exclusive College-Branded K-Cup(R) MINI Plus Brewers and Decals for Students, Alumni and College Fans Featuring 10 Division 1 Schools (Photo: Business Wire)

Keurig Launches Exclusive College-Branded K-Cup(R) MINI Plus Brewers and Decals for Students, Alumni and College Fans Featuring 10 Division 1 Schools (Photo: Business Wire)

???news_view.multimedia.download???

???pagination.previous??? ???pagination.next???

Release Summary

Keurig(r) is helping students and alumni brew school spirit year round with the introduction of unique college-branded Keurig® K-Cup® MINI Plus brewers.

Sharing

Contacts

Green Mountain Coffee Roasters, Inc.
Lynda McKinney, 781-205-7327
lynda.mckinney@gmcr.com