SAN FRANCISCO--(BUSINESS WIRE)--As part of a global effort to amplify giving this holiday season, Indiegogo, the world’s first and largest crowdfunding platform, activated a robust #GivingTuesday initiative with more than 250 campaigns, raising more than $1.3 million from 43 countries. The #GivingTuesday initiative on Indiegogo was designed to amplify giving all month long, further empowering people worldwide to increase awareness for the causes they care about, mobilize a broader base of supporters and raise funds for the projects that drive global change.
From advancing disease research to feeding homeless families in NYC to building a school library in Peru, to creating a new Science Fiction museum in Washington D.C. or a revolving investment fund for solar projects in Oakland, the participating #GivingTuesday partner campaigns were created in 28 countries, by individuals, companies, and nonprofits spanning all categories–entrepreneurial, creative and cause-related. To match the enthusiasm from its customers on #GivingTuesday, Indiegogo donated $1 for every $20 raised from participating #GivingTuesday campaigns, equaling more than $24,000.
Indiegogo’s partner FirstGiving also announced today that it is awarding $1,000 to each of the top three #GivingTuesday campaigns.
“Crowdfunding is a powerful tool for philanthropists and nonprofits to amplify their impact and we were excited to support such a worthwhile movement to kick off the season of giving this year,” said Danae Ringelmann, Indiegogo cofounder and chief customer officer. “The #GivingTuesday initiative on Indiegogo will be ongoing for the rest of the year and we encourage people to come back and give all month long.”
#GivingTuesday Highlights on Indiegogo include:
- $160,000 raised in 24 hours (now at over $200k) by Parkinson’s Institute, leveraging a $100,000 match by philanthropist/venture capitalist, Bill Draper
- 20 Olympic and professional athletes including Gabrielle Douglas, joining together to change the lives of 20,000 children via Right to Play; As of today raised over $50,000 with 30 additional athletes signing on to support
- About 24 million social media impressions for Indiegogo on #GivingTuesday, including celebrities such as John Stamos and Danny Glover connecting with their passion and tweeting their favorite campaigns
- Technology and venture capital trailblazers such as Om Malik, David Hirsch, Dave McClure launched campaigns to amplify the impact of their own philanthropies
- Partnerships with organizations including GOOD and GivingTuesdayLive
#GivingTuesday campaigners also had great things to say:
- From Erit Yellen, Right to Play, on how crowdfunding helped her organization mobilize its donor base: “We have a really unique group of fundraisers for us who are all professional and Olympic athletes. For years we've been trying to give them tools to help us raise awareness and funds for Right To Play and could never mobilize all of them at once. Indiegogo has given now over 50 Athlete Ambassadors a very fun, easy way to fundraise and to spread the word for Right To Play. It's our first time as a global organization with crowdfunding and this certainly will be a game changer for us going forward.”
- From Chelsea Kasai, Parkinson’s Institute and Clinical Center, on how their Indiegogo campaign amplified their impact and raised more money: “Indiegogo is helping the Parkinson’s Institute and Clinical Center to energize our current community of supporters and inspire both new and stretch funding to the Institute. We have been looking for ways to further diversify our development portfolio and the potential of crowdfunding both intrigues and excites us! With Indiegogo we have an opportunity to amplify investments in the Institute made by our partners and their loved ones, and explore an innovative and cutting-edge vehicle for fundraising, relationship building, engagement, and learning.”
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo.