Terra Technology Customers Named Top Manufacturers in the 2013 Kantar Retail PoweRanking

Procter & Gamble, Unilever, General Mills, Kraft Foods, Kellogg, ConAgra Foods and Kimberly-Clark Secure Spots in the Top Ten List

NORWALK, Conn.--()--Terra Technology congratulates the top manufacturers as voted by retailers in the recently released Kantar Retail 2013 PoweRanking Survey and is proud to recognize the achievements of its seven customers that ranked in the top ten. PoweRanking survey findings are closely watched by manufacturers that view service excellence as a competitive differentiator and are considered important validation of customer program success. Four of Terra’s customers secured the top spots on the list, as well as three others in the top ten. Each of these companies relies on Terra’s Demand Sensing solutions to better predict retailer demand, improving service and on-shelf availability while cutting inventory and costs.

Kantar Retail's annual PoweRanking survey is unique in that it identifies those retailers and manufacturers who set the standard of performance as ranked by their trading partners and provides insight into what makes them best. In this year’s survey, more than 500 retailers and manufacturers responded to questions about key metrics between trading partners. Retailers are asked to rank manufacturers on criteria that fall into strategic and business fundamentals categories, such as most important consumer brands to retailers and best supply chain leadership.

“The top manufacturers in Kantar Retail’s PoweRanking are clear leaders in understanding the competitive value of customer service excellence. It is rewarding that seven of the top ten manufacturers as voted by retailers are also Terra customers. We are honored that the majority of top performers include Terra solutions as an important part of their strategy to improve service,” said Robert Byrne, CEO of Terra Technology. “Advances in technology have created new ways for manufacturers and retailers to work closely together and use mathematics to drive value from big data, without the burden of ongoing resource commitments common to most joint programs. This paves the way for a new level of collaboration between partners to better meet the needs of consumers, lower costs and increase revenue.”

Terra’s solutions provide visibility into the current state of the supply chain and let manufacturers make production and stocking decisions based on what will sell, instead of what they hope will sell. The systematic use of daily supply chain data, including retailer information such as point-of-sale, to better predict demand is an important step in building a demand-driven network and has become increasingly relevant in today’s volatile market conditions. Better forecast accuracy creates value for both manufacturers and retailers, improving service and product availability while lowering inventory and distribution costs.

About Terra Technology

Terra Technology uses better mathematics to sense demand, optimize inventory and predict transportation and warehousing requirements for some of the world’s best-known companies including Shell, Procter & Gamble, Unilever, Mondelēz International, Kimberly-Clark, AkzoNobel, Kraft Foods, ConAgra Foods, General Mills, Kellogg and Campbell Soup. Terra invented demand sensing in 2002 and offered the first solutions to use retailer data systematically to improve supply chain efficiency, enhance service, cut inventory and reduce waste. Information on how Terra enables a truly integrated supply chain can be found at terratechnology.com.

Contacts

Media Contact
PAN Communications
Maribel Lopez, 617-502-4339
PAN-Terra@pancomm.com
or
Company Contact
Terra Technology
Mary Fields, 203-847-4007 x127
mary.fields@terratechnology.com

Release Summary

Procter & Gamble, Unilever, General Mills, Kraft Foods, Kellogg, ConAgra Foods and Kimberly-Clark Secure Spots in the Top Ten List

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Contacts

Media Contact
PAN Communications
Maribel Lopez, 617-502-4339
PAN-Terra@pancomm.com
or
Company Contact
Terra Technology
Mary Fields, 203-847-4007 x127
mary.fields@terratechnology.com