NEW YORK--(BUSINESS WIRE)--Wunderman is a strategic program partner for I-COM Global’s 2014 Global Summit in Seville, Spain, March 31-April 3. As part of the strategic partnership, Dave DeMarsh, of Wunderman’s Data & Insights division, has become a member of the I-COM Global Program Board.
I-COM Global is an industry-backed international forum exploring data and measurement challenges to champion and grow the digital marketing industry. Backed by over 100 associations representing advertisers, agencies and media owners around the world, I-COM’s goals are to showcase meaningful innovation and work toward consensus on best practices.
As the global leader in digital agencies, Wunderman has long acknowledged the importance of data and the insights it brings to improving customer experience. The agency has an established practice in data, analytics and technology via its company KBM Group, which contributes to the global Wunderman network as the Data & Insights division.
I-COM showcases innovation where data is making a difference by working toward best practices and standardization, and facilitating learning via international benchmarks. It also sponsors the Big Data Venture Challenge and the Data Creativity Awards.
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ:WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.