Research and Markets: Market Research: B2B Agencies Benchmarking Report

DUBLIN--()--Research and Markets ( has announced the addition of the "B2B Agencies Benchmarking Report" report to their offering.

This B2B Agencies Benchmarking Report is a comprehensive examination of the B2B marketing agency sector in 2013. It's an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. It provides exclusive insights into key trends and detailed breakdowns of performance of the leading players.

This year, the report has been extended to include a client-side survey, designed to highlight how client-side marketers are using marcomms agencies.


Ever wondered what marketing agencies are doing and how they are performing? This report is designed to provide detailed insight and analysis of the leading B2B agencies. The comprehensive agency analysis report provides a benchmark against which the performance of specialist agencies operating in the B2B arena can be assessed.

The research creates a map of the agency landscape in 2013. It examines the primary players, their areas of expertise, what services they offer, key staff and personnel, financial performance and awards success.

Agencies and prospective clients can use the report to gather in-depth information on the performance of individual agencies to assess their credentials. The league tables cover the UK, global, fastest growing agencies, B2B PR and B2B telemarketing agencies. They enable direct comparisons between agencies, where they rank, gross income for 2013, percentage of gross income from B2B work, percentage of gross income change from previous year, current permanent staff and percentage change in staff year-on-year.

Other sections of the report include articles penned by a select number of agencies on how the agency scene is evolving, key findings in agency activity, plus a comprehensive agency directory to enable prospective clients to assess a select number of agencies in detail.

Companies Mentioned

- 4CM

- Acceleris




- EML Wildfire

- Earnest

- Fifth Ring

- Gravity Global

- IDG Global Solutions

- Jargon PR

- Kingpin

- Ledger Bennett

- Man Bites Dog

- Napier Partnership

- OgilvyOne (UK)

- Proctor & Stevenson

- Reading Room

- SCI Sales

- Tangent Snowball

- Volume

- Workbrands

For more information visit

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Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing



Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing