Research and Markets: Consumer Attitudes and Online Retail Dynamics in Germany, 2013

DUBLIN--()--Research and Markets ( has announced the addition of the "Consumer Attitudes and Online Retail Dynamics in Germany, 2013" report to their offering.

This report provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.

Detailed category coverage is provided, covering 25 products, across eight product groups that include:

  • Apparel
  • Accessories
  • Luggage and Leather Goods
  • Book
  • News and Stationery
  • Electricals and Electronics
  • Food and Grocery
  • Furniture and Floor Coverings
  • Home and Garden Products
  • Music
  • Video and Entertainment Software
  • Sports and Leisure Equipment


In terms of value, Germany is the second largest online retail market in Europe after the UK. The market is witnessing increasing use of smartphones and tablets for online shopping, owing to their ability to allow consumers to shop at any place, or time. The future growth of online retailing will come from Virtual online shopping, same day delivery options, and customization of products online in line with customer requirements.

Online grocery sales have been rising in Germany over the past 5 years, outpacing the growth of Food and Grocery through more traditional channels.

The ability to shop on the move is the key factor favoring mobile shopping in Germany, and a greater number of interactive retailers are offering apps and mobile-optimized websites which provide better quality, customized shopping for their customers.

Online retailers are also using social media as a marketing platform to promote their online stores. They are integrating with social media sites to take advantage of the growing number of social media users.

Key Topics Covered

1 Introduction

2 Market at a glance

3 Consumer Insight: Online Shopping Attitudes and Behaviors

4 Online Channel Dynamics

5 Case Studies: Leading Online Retailers in Germany

6 Appendix

Companies Mentioned

  • Adidas
  • Conrad
  • Goertz

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Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Internet and E-Commerce, Retail



Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Internet and E-Commerce, Retail