Millennial Media Leverages Hipcricket AD LIFE® Platform for Mobile Analytics

Collaboration Makes Mobile Engagement and Analytics Easier for Brands and Agencies

BALTIMORE--()--Millennial Media (NYSE:MM), the independent leader in mobile advertising, today announced that it is teaming with Hipcricket, Inc. (OTCQB: HIPP), a leader in mobile engagement and analytics, to offer advertisers deeper analytics across three of the common mobile experiences: mobile applications, mobile web, and messaging services.

The combined offering of Hipcricket’s mobile engagement and analytics platform and Millennial Media’s advertising platform delivers measurement analytics on reach and frequency across mediums, creative efficiency, demographics, behaviors, location-based insights and demographic indexes based off of conversions.

“The AD LIFE platform combines all aspects of mobile engagement to drive awareness, sales and loyalty,” said Ivan Braiker, CEO, Hipcricket. “We are pleased to provide expanded capabilities to Millennial Media’s large and diverse client base, and help bridge the mobile advertising and marketing gap with superior technology, data, analytics and insight. This collaboration should enable Hipcricket to deliver technology to exciting new growth markets ripe for embracing our best practices.”

The collaboration will enable Millennial Media to offer Hipcricket’s AD LIFE® messaging platform across its rich media and video ad units. Clients leveraging these select mobile ad formats will be able to understand customer engagements across multiple mobile channels and gain critical insights for driving stronger messaging and retargeting for future campaigns.

“Measurement is critical to moving the needle in mobile advertising,” said Frank Weishaupt, SVP, Global Sales & Revenue, Millennial Media. “Brands and agencies require insights and analytics to inform campaign decisions and target the right consumers with the right message. The AD LIFE platform is a comprehensive solution for bringing together mobile advertising and mobile marketing engagements.”

Millennial Media and Hipcricket also announced that they have agreed to dismiss with prejudice the lawsuit between them.

About Millennial Media

Millennial Media is the leading independent audience platform in digital advertising. The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers.

About Hipcricket

Hipcricket, Inc., (OTCQB: HIPP), provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Contacts

Millennial Media
Christina Feeney, 617-301-4181
cfeeney@millennialmedia.com

Release Summary

Millennial Media today is teaming with Hipcricket, Inc. to offer advertisers analytics across three of the common mobile experiences: mobile applications, mobile web, and messaging services.

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Contacts

Millennial Media
Christina Feeney, 617-301-4181
cfeeney@millennialmedia.com