NEW YORK--(BUSINESS WIRE)--Prophet, a strategic brand and marketing consultancy, has announced that Harry West joined the firm’s Innovation Practice as Senior Partner, effective immediately. West was most recently the CEO of Continuum, a leading design and innovation consultancy.
With over two decades of global strategy and innovation leadership, West specializes in translating powerful ideas into products, services and brand experiences that grow business and improve people’s lives. During his tenure at Continuum, West partnered with P&G to create Swiffer and with BBVA to create a customer-centric banking system. He has worked with a range of leading businesses including American Express, Andersen Windows, AstraZeneca, BMW, Fidelity, Tetra Pak and the World Bank. He is based in Prophet’s New York City office.
“We are thrilled to welcome Harry to Prophet,” said Michael Dunn, the firm’s Chairman and CEO. “His bold vision and creativity, combined with his strategic thinking and collaborative spirit make him a natural fit for our firm and for our clients.”
West joins Prophet at a time of accelerated growth and market demand for its innovation consulting services, particularly in the areas of customer experience and brand-led business transformation. The firm’s Innovation Practice helps organizations innovate to uncover new sources of revenue, competitive advantage and growth—essentially identifying where companies should play and how they will win in today’s challenging business environment.
“It’s great to be at Prophet,” said West. “As product and service - the total customer experience - become the most important means for companies to deliberately build their brands, forward-thinking firms are looking for brand savvy innovation to help them connect with customers in even more powerful and authentic ways.”
West is a former professor in MIT’s department of mechanical engineering, where he taught design and control. While at Continuum, West built the Strategy Practice, transitioned the firm to Service Design and managed business expansion into Europe and Asia. He holds a Master’s degree in Technology and Policy and a PhD in Mechanical Engineering from MIT; he received a BA in Engineering from Cambridge University.
Prophet is a strategic brand and marketing consultancy with offices around the world, including Berlin, Hong Kong, London and Zurich. The firm helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.