NEW YORK--(BUSINESS WIRE)--Gregory FCA today launched its new Financial Services Marketing blog from the show floor of the Business Development Institute’s Future of Financial Services Communications conference in New York.
Gregory FCA, the nation’s 11th largest financial communications firm, will be blogging about ways chief marketing officers (CMOs) and marketing directors of financial firms can provide greater value to their organizations through traditional marketing tools and the latest innovations in digital, social, and mobile media.
Every post on the Financial Services Marketing blog will leave marketing professionals from RIAs, fund managers, ETF sponsors, and retirement-focused firms with actionable steps they can take to boost their businesses today. Advice and insights will help CMOs elevate their firms’ visibility; build credibility; create innovative, effective social media strategies; and stand out in a competitive market while keeping business growth objectives center stage in the discussion.
“The financial services industry is facing a communications crisis as it strives to regain credibility and rebuild trust in the wake of the recession,” says Greg Matusky, President and Founder of Gregory FCA. “But today, the industry has the opportunity to rebound using digital content and social media, which have matured over the past few years and led to the creation of new best practices in communications. Now is the ideal time for financial professionals to redefine their communications strategy by combining tried-and-true marketing know-how, traditional public relations models, and innovative social media and content marketing campaigns. Gregory FCA’s new blog will provide the blueprint for blending these three elements into an integrated communications strategy that firms can act on immediately.”
The blog’s inaugural posts cover a range of issues ranging from the importance of increasing the accountability of the marketing function to excelling at broadcast media interviews. In addition to articles, the Financial Services Marketing blog will feature various resources, including podcasts, videos, and other multimedia. For more information about Gregory FCA’s financial practice, visit the company’s website.
ABOUT GREGORY FCA
Gregory FCA is the country’s 40th largest public relations agency, and the largest public relations firm in Pennsylvania. Based in suburban Philadelphia, Gregory FCA serves a range of privately owned and publicly traded companies, providing integrated public relations and communications programs that build brands, grow revenue, increase shareholder value, and create visibility. Gregory FCA’s financial communications practice has managed over 225 financial communications campaigns for institutional money managers, registered investment advisories, independent broker-dealers, ETF and mutual fund companies, CPA firms, and ancillary services providers.