Survey Reveals Americans Lack Financial Savvy When Faced With Slow Computers

Experts Say Computer-Induced Misery and Misinformation Could Lead to Financial Follies This Holiday Season

BOISE, Idaho--()--As budget-conscious consumers are tempted with holiday visions of faster, more reliable computers, a new study reveals that a majority of Americans are making some costly miscalculations regarding the performance of their existing computers.

In a nationwide survey, conducted online by Harris Interactive in October among over 2,000 U.S. adults on behalf of Crucial.com, 64% said they believe it is a financially smarter decision to replace their slow computer before attempting to upgrade parts of it on their own. Furthermore, 56% said they thought it is worth paying more to upgrade their computer’s memory through the manufacturer of the device than by doing it themselves.

“When confronted with the choice of buying a new computer versus fixing their existing computer with a memory upgrade, Americans are woefully misinformed about their options, potentially causing them to spend hundreds of dollars unnecessarily,” said Greg Go, co-founder of Wisebread.com, an award-winning personal finance blog focused on helping consumers make savvy purchasing decisions. “The best-kept secret in the computer retail industry is how easy it is to upgrade a computer’s memory on your own. With the improved performance benefits, lower cost of RAM, and ease of installation, it makes sense to give that older machine a few more years of life before breaking the bank on a new one.”

At a time when year-end finances and household budgets result in sleepless, anxiety-filled nights for many, 53% of Americans report that the thought of opening up their computer themselves and installing parts is more stressful than handling their personal finances.

“Paying someone to install computer memory is like paying someone to change the batteries in a television remote control,” added Go.

The survey also revealed some interesting insights into the role computers continue to play in people’s lives. A resounding 82% of U.S. adults say they rely on their computers when managing their personal finances, and 79% feel more secure managing their finances on their computer than they do on their mobile device. Providing more reason to extend the life of a computer with a memory upgrade, 75% said they plan on handing down their old computer to their son/daughter.

“In the past, people replaced their computer more regularly as it would struggle with new programs, operating system updates, and evolving Internet browser technologies. Today’s computers are engineered with processing power that far surpasses the demands of most users,” added Roddy McLean, marketing director at Crucial.com. “Most computer performance issues result from not having enough RAM memory, thus forcing the computer to prioritize the use of RAM. Upgrading a computer’s RAM memory is an easy, cost-effective fix that often yields immediate results."

Visit the Do Your Personal Finances Compute? press room to view a supporting infographic, helpful videos and expert tips to help consumers get the most out of their new and existing computers.

Founded on the concept of making upgrades easy for the everyday computer user, Crucial.com has been serving customers for more than 15 years, while providing the knowledge and tools needed to select and purchase the right computer memory upgrade. Just go to Crucial.com and run the Crucial® System Scanner to find the right upgrade to improve performance and extend the life of an existing computer.

Visit www.crucial.com for more information, follow Crucial on Twitter at @CrucialMemory, “LIKE” Crucial at www.facebook.com/CrucialMemory, and subscribe to our videos at www.youtube.com/crucialmemory.

*Survey Methodology

This survey was conducted online within the United States between October 23-25, 2013 among 2,016 adults aged 18 and older, by Harris Interactive via its QuickQuery omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. For complete survey methodology, please contact Will Ostedt at wostedt@ppmgcorp.com.

About Crucial.com

Crucial.com is a leading online retailer specializing in computer memory (RAM) upgrades and solid state drives (SSDs), and is an online destination of Micron Technology, Inc., one of the world’s leading manufacturers of computer memory products. Crucial.com offers more than 250,000 upgrades for nearly every computer system: home and business, old and new, PC and Mac® computers. Utilizing a suite of easy-to-use, free online tools, including the Crucial® System Scanner and the Crucial Memory Advisor™ tools, consumers are able to quickly assess, select, and purchase compatible memory upgrades to restore computer performance, improve system reliability and increase productivity. For more information, visit www.crucial.com.

About Micron

Micron Technology, Inc. is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron’s common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2013 Micron Technology, Inc. All rights reserved. Information is subject to change without notice. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

Contacts

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
310-556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com

A new study reveals that a majority of Americans are making some costly miscalculations regarding the performance of their existing computers. (Graphic: Business Wire)

A new study reveals that a majority of Americans are making some costly miscalculations regarding the performance of their existing computers. (Graphic: Business Wire)

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A new study reveals that a majority of Americans are making some costly miscalculations regarding the performance of their existing computers.

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Contacts

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
310-556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com