Elan Expands Advantage Points Debit Rewards Program with Merchant Funded Components

MINNEAPOLIS--()--Elan Financial Services, a leader in EFT processing, has expanded its Advantage Points debit rewards program with merchant funded components.

Advantage Points is a full-service, points-based debit rewards program that is focused on improving a financial institution’s debit portfolio metrics by increasing acquisition, activation, usage, and average sale size, while decreasing attrition. The program is also designed to increase brand relevance, deepen cardholder relationships, and build greater loyalty.

The new Elan point-of-sale (POS) merchant-funded program enables its financial institution clients to link digital offers to their cardholders’ registered rewards card, thus enabling them to swipe their card at a participating merchant to automatically receive bonus points. Further, POS tracking capabilities allow cardholders to earn an extra five times in points when they use their rewards card at the national, regional and local merchants within the Elan merchant-network.

“By driving significant increases in key metrics across the full customer lifecycle — from acquisition to engagement to retention — these merchant-funded programs can drive a substantial return on investment,” said Troy Cullen, president of Elan Financial Services. “In addition, merchant-funded rewards programs positively impact other valuable areas as well, such as brand differentiation.”

About Elan Financial Services
Elan Financial Services provides a complete range of processing and payments services, including credit card issuing, prepaid card solutions and ATM and debit card processing. Elan is a leading credit card issuer for more than 1,700 clients across the United States. It provides transaction processing, terminal driving and the necessary monitoring and support services for over 33,000 ATMs nationwide, and supports more than 43 million ATM and debit cards. Elan also owns and operates the MoneyPass surcharge free ATM and POS network. For more information call 800-343-7064, or visit www.elanfinancialservices.com.

Contacts

Elan Media Relations
Teri Charest, 612-303-0732
teri.charest@elanfs.com

Contacts

Elan Media Relations
Teri Charest, 612-303-0732
teri.charest@elanfs.com