DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/m93v7g/the_future_of) has announced the addition of the "The Future of mPayments in Europe 2012-2107" report to their offering.
The value of transactions over mobile devices is predicted to grow exponentially over the next five years in Europe. The proliferation of tablets and smartphones are blurring the difference between the traditional online commerce and the mobile commerce markets. In-depth interviews with mobile network operators, card networks, financial institutions, software vendors, and smart card vendors were conducted, aggregated results of the primary research were analysed. This research service includes an analysis of the market and technology trends as well as forecast of the value of transactions over mobile devices in Europe for the 2012-2017 period.
Market participants in the payment and mobile industries have prepared service offerings to capture the rapid growth of the mobile payments (mPayments) market. This, in turn, has led to a considerable fragmentation of the market in terms of the number of technologies, service providers, and business models.
One of the key questions market participants have raised is whether the rise of cloud-based mPayments services will play down the role of near-field-communication-based (NFC-based) ones.
Cloud-based mPayments will offer immediate opportunities for payment service providers. However, NFC-based mPayment services will play a prominent role in in-store mPayments in the long term.
Brick-and-mortar retailers will, however, also experiment with alternative technologies to establish closed-loop payment systems.
The discussion on the best technology for mPayment service will lose importance in the long term as ICT vendors and mPayment service providers consolidate technology-agnostic offerings.
From a quantitative standpoint, the value of transactions through mobile devices will grow at high double-digit rates throughout the forecast period. Cloud-based mPayment transactions through tablets will command the expansion of mPayments.
From a regional standpoint, the United Kingdom, Germany, and France will represent the three largest mPayment markets in Europe.
Key Topics Covered:
1. Executive Summary
2. Market Overview
3. Market Drivers and Restraints
4. Market and Technology Trends
5. Competitive Landscape Analysis
6. Market Forecast
7. Market Forecast for Selected Countries
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