JACKSONVILLE, Fla.--(BUSINESS WIRE)--Jacksonville-based On Ideas, Inc. today announced it has been selected by the Jacksonville Jaguars as the team’s marketing and advertising agency. The scope of work will include marketing strategy, branding, creative services and PR/community relations support.
"On Ideas is a great fit for the Jaguars," said Mark Lamping, President of the Jaguars. “Shad Khan has a bold vision for the Jaguars. Partnering with On Ideas at this juncture will provide the fresh thinking necessary to make Shad’s vision a reality.”
The Jacksonville Jaguars are members of the American Football Conference (AFC) South Division in the National Football League (NFL). Shahid Khan, owner of Flex-N-Gate Corporation, bought the team in January 2012, ushering in a new era of excitement about the Jaguars throughout the city – and in London. Mr. Khan is also the owner of Fulham Football Club of the Barclays Premier League in the UK.
“We couldn’t be more excited to align with the Jaguars. Mr. Khan is a one-of-a-kind owner and we intend to create marketing initiatives that are indicative of his high energy and high standards,” said West Herford, partner and managing director at On Ideas. “We are Jaguars fans to the bone, and embrace the opportunity to reconnect the team with the fans and the Jacksonville community in meaningful ways.”
On Ideas’ first assignment with the Jaguars is to show the nation what Thursday nights are like in the ‘Bold City’ to coincide with the Jaguars’ home game against the Houston Texans on Thursday, December 5, 2013. The agency is developing a game plan including events and promotions that will energize and unite fans, and create buzz across Jacksonville for this nationally broadcast primetime game live on the NFL Network.
About On Ideas, Inc.
On Ideas Inc. is a full-service, integrated marketing communications agency servicing regional, national and international clients. Headquartered in Jacksonville, Florida, On Ideas offers a full suite of marketing disciplines including advertising, digital and social media marketing, public relations and media planning and buying. Clients include: BI-LO/ Winn-Dixie Stores Inc., Enterprise Florida Inc., Catlin Insurance, Veolia Environmental Services North America and Christophe Harbour (St. Kitts). Visit www.onideas.com for more information. Stay connected by following On Ideas on Twitter at @onideas, LinkedIn, and our blog http://blog.onideas.com/feed/.