DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qpwl3q/2013_mobile) has announced the addition of Javelin Strategy & Research's new report "2013 Mobile Banking Financial Institution Scorecard: Winners and Losers of Today and the Strategies and Trends for Tomorrow" to their offering.
Mobile bankers want advanced features through the devices they use, as the mobile power users of yesterday become the average bank customers of 2013. Today, with 4 in 10 mobile consumers owning a tablet, and the majority owning a smartphone financial institutions are listening.
For the first time in this report's history, each top financial institution covered offered downloadable mobile banking applications. Javelin's sixth annual Mobile Banking Financial Institution Scorecard analyzes and compares the top 25 U.S. retail banks and the largest credit union by gross annual deposit size, to inform industry experts and players on who measures up in the space.
Data and insights found in this report draw on industry-leading data collection methods, which use mystery shopping and mobile, web, and CSR phone data to provide a customer's perspective into institutions. These methods are applied to an exhaustive and constantly updating set of criteria, outlined in detail within the report body. Backed by year-over-year changes in FIs' performance in these areas, this report identifies vital trends in FIs' mobile banking offerings.
Several critical areas were chosen to produce awards in Javelin's 2013 Mobile Banking Scorecard: mobile banking accessibility, mobile banking functionality, alerts and notifications, text banking, mobile banking tablet ratings, and mobile banking smartphone ratings.
Analysis of consumer data, including changing mobile financial activities, is included to provide a complete picture of the mobile banking space. Finally, U.S. consumer market share in tablet and smartphone operating systems are provided to inform ongoing platform investments in the coming year.
Key Topics Covered:
Criteria and Weighing
Executive Summary and Recommendations
Demographics of Mobile Bankers
Mobile Banking Overall Winners
Mobile Banking Access to Consumers
Mobile Banking Accessibility
2013 Mobile Device Market Share
Mobile Banking Smartphone and Tablet App User Ratings
Mobile Banking Functionality
Alerts and Notifications
Financial Institution's Detailed Comparison Tables
Table of Figures
- Bank of America
- Capital One
- Fifth Third
- Navy Federal
- TD Bank
- Union Bank
- Wells Fargo
and many more...
For more information visit http://www.researchandmarkets.com/research/qpwl3q/2013_mobile
Source: Javelin Strategy & Research
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