New Twists on Classic Favorites Help Traditional Toys Dominate Shipments for 2013 Holiday Season

Retailers are betting that Elmo, LEGO and Tetris could be among the most in-demand toys this holiday season, according to Panjiva

Full database of toy shipment trends now available on Panjiva.com

NEW YORK--()--As shoppers flock to retailers’ websites to take advantage of Cyber Monday deals, data released today from Panjiva, the B2B platform powering the business of global trade, provides insight into the toys that may be in their shopping carts today and in the weeks to come: new variations of classic toys. The 1980s video game Tetris is the toy seeing the greatest revival thanks to a new, jointly-branded version of the popular wood block game, Jenga. In fact, shipments of Tetris goods—many of which represent the new tower game—from August through October have increased nine-fold compared to the same three-month period in 2012. August through October are the months when most holiday shipments arrive at U.S. ports in order to be at retailers in time for the holiday sales push.

In the months leading up to the holiday season, several toy manufacturers are trying to capture the hearts of American children and a portion of their parents’ wallet share by introducing updated or enhanced versions of their classic offerings. Retailers appear to approve of this strategy, as all of these brands have experienced an increase in shipments compared to previous years. Most notably:

  • Barbie continues to be a perennial top toy. This year, thanks in part to the introduction of its Mariposa doll, Barbie had 2,441 total shipments, up 6 percent over the 2012 holiday period
  • Since the introduction of Tickle Me Elmo in 1996, the furry red monster is regularly a top toy favorite. With the addition of Big Hugs Elmo this year, shipments are up 37 percent (344 in total)
  • Despite being the “must-have” toy of the 1998 holiday season, Furby saw extremely limited shipments from 2007, when Panjiva first began tracking shipment data, to 2011, and 180 last year. Thanks to the launch of Furby Boom heading into the 2013 holiday season, it’s making a comeback: shipments are up 53 percent, to 276 total shipments of the owl-like robotic toy this year.

Panjiva Provides a Sneak Peek into Santa’s List

Good boys and girls, and those interested in trends related to holiday goods, do not need to wait until Christmas to know what may be in Santa’s sleigh this year. Panjiva has created a master list of all the most popular toys based on shipments.

Naughty boys and girls should be advised about a potentially troubling trend related to coal. Shipments of the symbolic rock are up for the third year in a row. With 511 total shipments, coal experienced a 7 percent increase over last year.

To access this full list—which includes a breakdown of total shipments, year over year change, and price points, among other details that can be used for reporting and trend analysis—visit http://panjiva.com/about-panjiva/press/santas-scroll. Next week, Panjiva will unveil trend data related to this year’s hottest new holiday toys. Custom shipment analysis is available to customers and press upon request.

About Panjiva

Panjiva powers the business of global trade. The company’s B2B platform combines content and communication to fuel 21st century trade by enabling serious buyers and sellers to connect with one another quickly and easily. By combining diverse data sets that enable decision making with robust technology that makes the process of analyzing the data more efficient, Panjiva provides an unmatched level of insight on the companies, products and trends shaping global trade. With more than a million unique online visitors each month and 5,000 paying users across a wide variety of industries, Panjiva is a trusted resource to gain insight into, and make contact with, more than 6 million companies that make 35 million unique products. Panjiva was founded by CEO Josh Green and CTO James Psota. Panjiva has received equity investments from Battery Ventures and Harrison Metal. For additional information, visit: http://panjiva.com.

Contacts

Media:
Version 2.0 Communications
Katelyn Holbrook, 617-426-2222
kholbrook@v2comms.com
or
Libby Fortier, 617-426-2222
lfortier@v2comms.com

New Take on Classic Favorites (Graphic: Business Wire)

New Take on Classic Favorites (Graphic: Business Wire)

???news_view.multimedia.download???

???pagination.previous??? ???pagination.next???

Release Summary

Retailers are betting that Elmo, LEGO and Tetris could be among the most in-demand toys this holiday season, according to Panjiva Full database of toy shipment trends now available on Panjiva.com

Sharing

Contacts

Media:
Version 2.0 Communications
Katelyn Holbrook, 617-426-2222
kholbrook@v2comms.com
or
Libby Fortier, 617-426-2222
lfortier@v2comms.com