Build-A-Bear Workshop Spreads Holiday Cheer With Marine Toys for Tots Foundation

Company to donate 20,000 stuffed animals through The Great Bear Share with help of Guests

ST. LOUIS--()--Build-A-Bear Workshop®, the global interactive retailer of customized stuffed animals, is kicking off its sixth annual campaign to benefit the Marine Toys for Tots Foundation and inviting Guests to join the effort in several ways. Starting November 26, Build-A-Bear Workshop will donate 20,000 stuffed animals to Toys for Tots through “The Great Bear Share,” the company’s interactive social media campaign. Additionally, toys will be collected in Build-A-Bear Workshop stores nationwide December 6 – 8 for children who might not otherwise receive a gift on Christmas morning. Guests can also make a monetary donation to support Toys for Tots at checkout registers and online at buildabear.com throughout the holiday season.

“At Build-A-Bear Workshop, we know that small acts of kindness can make a big difference,” said Sharon John, Build-A-Bear Workshop chief executive officer. “We are thankful for our longstanding partnership with Toys for Tots that engages our Guests in giving back. Through our donation of furry friends along with support from our Guests, we are able to help make the holiday season brighter for thousands of children across the country.”

The Great Bear Share

The Great Bear Share allows fans to help Build-A-Bear Workshop donate stuffed animals to Toys for Tots. A special photo of a U.S. Marine making a Build-A-Bear Workshop stuffed animal will be posted on The Great Bear Share tab of the company’s Facebook page on Nov. 26. Each time this photo is shared on Facebook, Build-A-Bear Workshop will donate a toy to Toys for Tots (up to 20,000).

A Beary Special Toy Drive

The annual Build-A-Bear Workshop Toys for Tots Toy Drive will take place December 6 - 8. Guests can donate new, unwrapped toys at stores across the United States or make and purchase a stuffed animal to donate. Throughout the weekend, volunteer members of the U.S. Marine Corp will be on hand at select stores to collect the toys, which will then be distributed to local underprivileged children.

“Toys for Tots appreciates the continued support of Build-A-Bear Workshop to help children in need this season,” said retired Marine Major Bill Grein, Vice President of the Marine Toys for Tots Foundation. “Through the generosity of Build-A-Bear Workshop and its Guests, we will be able to help many more children have a happy holiday this year.”

Build-A-Bear Workshop is one of Toys for Tots’ largest corporate partners. Over the last six years, the company has donated more than 518,000 toys valued at more than $7.8 million and, together with Guests, has raised nearly $1.5 million for the US Marine Toys for Tots Foundation. For more information on any of the company’s initiatives to support Toys for Tots, including The Great Bear Share, visit www.buildabear.com.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at bearville.com. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $380.9 million in fiscal 2012. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning website at buildabear.com®.

Join us on all of our social spaces to get exclusive content and stay up-to-date on the most current promotions:

Trademarks

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

About Toys for Tots

The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 66th year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season.

Contacts

Build-A-Bear Workshop, Inc.
Shannon (Lammert) Hermann, 314-423-8000 ext. 5379
Cell: 314-556-8841
ShannonL@buildabear.com
or
Amy Pakett, 314-423-8000 ext. 5382
Cell: 314-452-6067
AmyP@buildabear.com

Release Summary

Build-A-Bear Workshop is kicking off its sixth annual campaign to benefit the Marine Toys for Tots Foundation and inviting Guests to join the effort in several ways.

Sharing

Contacts

Build-A-Bear Workshop, Inc.
Shannon (Lammert) Hermann, 314-423-8000 ext. 5379
Cell: 314-556-8841
ShannonL@buildabear.com
or
Amy Pakett, 314-423-8000 ext. 5382
Cell: 314-452-6067
AmyP@buildabear.com