DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2vjn27/breakfast_cereals) has announced the addition of the "Breakfast Cereals Market in the US 2012-2016" report to their offering.
The analysts forecast the Breakfast Cereals market in the US to grow at a CAGR of 2.14 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in a health-conscious population. The Breakfast Cereals market in the US has also been witnessing the increasing demand for natural and organic breakfast cereals. However, the declining birth rates could pose a challenge to the growth of this market.
The key vendors dominating this market space are General Mills Inc., Kellogg Co., PepsiCo Inc., and Ralcorp Inc.
Other vendors mentioned in the report are Kraft Foods Group Inc., Malt-O-Meal Co., and Nestlé S.A.
Commenting on the report, an analyst from the team said: The increasing awareness about the health benefits provided by natural and organic breakfast cereals has propelled their demand in the US. Consumers in the US have become cautious when they shop due to the increasing number of food products available in the market. They also perceive organic products to provide better nutritional benefits and perceive them to be healthier than non-organic foods as chemicals, hormones, and pesticides are not present in them. Consumer awareness about the harmful effects of pesticide residues in breakfast cereals and the harmful impact on health is encouraging them to switch to organic breakfast products. Hence, the change in consumer perception towards healthy and environment safety food product consumption has led to an increasing number of companies focusing on manufacturing natural and organic breakfast cereals. There were more than 230 natural or organic products introduced by various companies in the US market in 2011. For instance, Nature's Path Foods Inc. launched Hemp Granola, a certified kosher and organic cereal that is high in fiber and does not contain any synthetic preservatives, additives, or GM ingredients. Thus, the demand for natural and organic breakfast cereals is expected to drive the growth of the market during the forecast period.
According to the report, one of the major drivers in the market is the increasing health-conscious population. Many of the cereals present are healthy, are of premium quality, and make a good meal for breakfast. Hence, the increasing health-conscious population in the US is purchasing them to better the health of their children and themselves.
For more information visit http://www.researchandmarkets.com/research/2vjn27/breakfast_cereals
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