LOS ANGELES--(BUSINESS WIRE)--Today Disney and Forever 21 launched a new collection of limited-edition women’s apparel and accessories, under the Mickey & Co. collection by Forever 21 label. Inspired by vintage Mickey Mouse designs with an ‘80’s vibe, the collection is available now at Forever 21 stores--just in time for the holiday season.
The Mickey & Co. brand was first introduced in 1984, and the apparel collection it adorned was one of the fastest selling collections in Disney’s history. The Mickey & Co. collection by Forever 21 features Mickey Mouse and friends in exuberant artwork with bold pops of color. The Mickey & Co. collection by Forever 21 features 46 pieces including reversible pop-over sweatshirts, oversized tees with rolled and tacked sleeves, denim on denim with a two pocket chambray shirt, and a screened denim jacket.
The collection is brought to life by world recognized model and fashion influencer, Jasmine Sanders, also known as @golden_barbie on Twitter and Instagram. Fans can see Jasmine in a behind-the-scenes video [http://bit.ly/MickeyByF21Video] of the photo shoot inspired by ‘80’s hit song “Mickey” by Toni Basil.
“Mickey Mouse is a global icon with a fun and optimistic energy that inspires us all, and translates perfectly into fashion,” said Stephen Teglas, vice president of licensing, Disney Consumer Products. “Forever 21 is a leader in delivering on-trend fashions, and the new Mickey & Co. line is sure to be a hit with their guests and Disney fans everywhere.”
“We are excited to re-introduce this retro streetwise-style into our Forever 21 stores with Mickey Mouse, a character that has influenced pop culture worldwide,” said Betsy Zanjani, Forever 21 senior vice president of product design. “Forever 21 selected artwork from the Disney archives that allowed us to remain true to the spirit of the original Mickey & Co. label, and create a collection that exudes fun.”
Two social media contests will be held in conjunction with the launch of the collection. Beginning November 7, fans can participate in the ultimate Hidden Mickey Challenge to locate Hidden Mickey Mouse designs across Forever 21’s social platforms. Following the launch, the #ThrowBackMickey Instagram Challenge will ask fans to upload a nostalgic photo of their favorite Mickey & Co. brand memory with at least one of the characters featured in the collection. Forever 21’s Facebook fans will be able to vote for the three grand prize winners who will receive awesome Mickey-themed swag!
The Mickey & Co. collection by Forever 21 will be available in select stores globally and online at Forever21.com.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving, www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving.
Disney Consumer Products
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion. This model operates by keeping the store exciting with new merchandise brought in daily. The retailer operates over 550 stores in the United States, with international operations in Canada, China, Colombia, Costa Rica, Europe, Hong Kong, India, Israel, Japan, Korea, Mexico, Philippines and United Kingdom. For more information please visit: www.forever21.com