PASADENA, Calif.--(BUSINESS WIRE)--UberMedia, the leader in utilizing social signals and geo-location data to drive mobile advertising results, today announced the appointment of Neil Shapiro as the VP of Sales in the Eastern Region. Shapiro will be responsible for driving growth of the innovative UberAds platform, and working with brands and agencies to exceed the norms in mobile advertising.
Shapiro brings more than 14 years of digital experience to UberMedia and was most recently a Vice President at Verve Mobile. Shapiro also previously worked at Shazam, where he was an evangelist for creating a second screen experience, as well as Flixster, The Huffington Post, AOL, IMDB and Sony.
“With our multidimensional first party audience data, unique targeting and cross-device capabilities, UberMedia is the rare mobile advertising platform that brings true differentiation to the market,” said Michael Hayes, Chief Revenue and Marketing Officer at UberMedia. “Neil brings more than a decade of digital and mobile experience and has the perfect background to bring this differentiated product to brands and agencies and create campaigns that are unlike anything they’ve seen before.”
“I’m really excited about what UberMedia is doing for mobile advertising,” said Shapiro. “Our proprietary audience targeting in UberAds that blends location, social and interest cues is a really compelling offering for advertisers.”
UberMedia is a leading independent developer of feature-rich mobile applications and dynamic advertising solutions. UberMedia’s platform UberAds, is a mobile advertising network that combines social signals and location to derive consumer intent to deliver timely and useful advertisements to consumers, across all devices – yielding dramatically superior results by turning intrusive ads into invited ads. In 2012, UberMedia was ranked #16 in The Wall Street Journal’s Top 50 Start-ups and was listed as one of Fast Company’s “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. UberMedia is a network company of Idealab, a creator and operator of technology businesses. For more information, please visit www.ubermedia.com.